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Data Science
Become a Pathfinder in the Maze of Big Data and Learn How to Lead Your Company to Outstanding Success
In times of digitalization, where buzzwords such as business intelligence (BI) and marketing automation are omnipresent, companies are confronted with huge challenges: how can they optimize their decision-making-process on the basis of an unimaginable mass of data, originating from a variety of sources? The answer lies in data science. To meet this need WU's executive academy has designed a cutting edge program on data science. In just a few months, you will get to know the tools, techniques, and fundamental concepts that you need to know in order to make an impact as a data scientist. You will learn how to unleash the potential of unused data resources within your enterprise - and how to approach this. During the course of the program, you will work through real-life case studies, with datasets from different domains (e.g. marketing, supply chain management) and will gain experience across the entire data science process:
explorative data analysis
data munging
modelling
validation and cleansing
visualization
communication
Take Your Skills to the Next Level
This applied program takes your data skills to the next level, shows you how to build big data pipelines as well as analytics processes and how to apply what you have learned in the context of real projects. At the end of the program, you will be able to apply all the methods dealt with and will have gathered an overview about the opportunities that open up as a data scientist. “Data Science” will guide you and your company to the future and provide you with the knowledge and skills necessary to be your organization’s data scientist. Help your company to get on the fast lane – master the big data challenge!
Schedule
- Module 1: What is Data Science? Concepts & Application Domains (4 days)
November 6 - 9, 2024 - Module 2: From Data Science to Big Data (4 days)
December 11 - December 14, 2024 - Module 3: Data Science in Practice and in the Future (4 days)
February 19 - 22, 2025
- Module 1: What is Data Science? Concepts & Application Domains (4 days)
Target Group
This applied program is for analysts, product managers, business managers or simply someone who wants to optimize their and their companies’ decision making through data science. Participants come from a wide range of industries including:
- Marketing, CRM, Business Analysis, Market Research
- Consulting
- Industry, Supply Chain Management, Manufacturing
- Health Care, Pharma
- Technology, IT, Telecommunications
- Consumer Goods
- Finance, Insurance
Please note: You should have at least 3 years of work experience and a good command of English (as this is the language of instruction).
Topics
Module 1: What is Data Science? Concepts & Application Domains | 4 days
- Overview and case studies from different application domains (e.g. Marketing, Supply-Chain/Production Management, Process Management, Finance)
- Data Processing and Data Analytics: Concepts & Methods
- Selected case studies in depth
Module 2: From Data Science to Big Data | 4 days
- Data Science project kick-off
- Legal and ethical foundations and data security
- Big Data methods and algorithms
- Data workflows, distribution, advanced techniques (e.g. Semantic Technologies, text extraction)
- Commercial Data Science Tools Fair
- Advanced Data Analytics
Module 3: Data Science in Practice and in the Future | 4 days
- Data processing and data analytics trends and outlook
- Application of Data Science
- Special guest talks by distinguished academic speakers and experienced experts from practice
- Data Science project presentations
Participant's Experience
Data Science was a revelation for me. Before the program, I categorized big data to be exclusively important for big global players – I was wrong. Not only have I realized that I need to deal with my small business’ data, but I also feel competent enough to manage future challenges in my business. David Lindner
Certificate
After completing the course, you will receive a certificate including course details from the WU Executive Academy.
Fast-track your MBA journey
Would you like to dive deeper into the subject of digitization? Apply for the MBA Digital Transformation & Data Science and attend e.g. the Data Science program in course of the part-time Master of Business Administration. You can also get credit for a continuing education program that has already been completed at WU Executive Academy.
125 Years of Teaching Experience
Prestigious academic pioneer: There are reasons why thousands of students from over 100 countries choose to study at the WU Vienna: Europe’s largest business university takes its responsibility to forge tomorrow’s leaders very seriously; our unique vision of intelligent, sustainable leadership offers significant competitive advantage in international business.
Top international faculty: Our faculty comprises an exclusive pool of some of the finest academic and business management minds around the globe, offering a wealth of real-world experience in leading international companies.
Research-led teaching: The quality of didactic content exerts a significant influence on the success of individuals, companies and, ultimately, society as a whole. The foundation of curated, ongoing research guarantees the efficacy of our programs.
Leveraging cutting-edge theory into business practice: The core expertise we offer derives from an intensive and focused exchange with a range of business sectors and industries, resulting in a proven hybrid of cutting-edge research and rock-solid, effective business practice.
Triple accreditation: The WU Vienna is one of only a few business universities worldwide awarded prestigious triple accreditation, confirming our place among the world’s elite.
High international rankings: We are justifiably proud of our top positions in leading international rankings.
Custom-designed learning environment: In the middle of a campus rich with award-winning architecture the WU Executive Academy stands out. Our stunning, new building is custom-designed to provide the ultimate modern learning environment.
Study in the Heart of Europe
Beautiful study location - Vienna: An incomparable fusion of past and present, Vienna is a stunning place to work and study. Pairing superb, modern infrastructure with art, architecture, culture and cuisine, Austria’s capital city is ranked consistently among the most liveable cities in the world. Vienna is a thriving, accessible, central European hub for business, and home to numerous large corporations and international organisations.
Join a Diverse Network
Selected peer group: A challenging, stimulating environment is essential to maximize the benefits of our programs. Participants join a carefully selected, proactive group of like-minded, dynamic, responsible leaders who question, discuss and debate the cases and solutions presented. The professional network built during your studies will continue to support your career long after you complete your learning journey.
Multicultural synergies: It would be absurd to study in a way or in an environment which did not reflect the most basic reality of international business. The broad range of nationalities and cultural backgrounds constituting the peer group contributes further to the added value of our programs, with an thought-provoking richness of perspectives.
Diverse industries and roles: The executives and managers who study at the WU Executive Academy come from a range of industries and companies, in which they play the most varied roles. This diversity combines to offer an additional wealth of exciting insights into the challenges of the fast-paced, modern world of international business.
Varied, stimulating perspectives: Your colleagues’ diverse perspectives and the solutions you evolve in discussion with them combine to challenge you to consider things from a different perspective. Two transformations occur: a dynamic synergy arises within the peer group and, as a consequence, your individual attitude evolves to an advanced level of innovative openness.