Digital Transformation

Target group

The digital transformation permeates all areas of business and all hierarchical levels.

If you want to...

• actively drive forward the digital transformation in your company
• advise customers on this topic, or
• build up knowledge about the topic and future developments for yourself

...then you've come to the right place!

Please note: You should have at least 3 years of work experience and a good command of English (as this is the language of instruction).

Program Content

Module 1: Obstacles in Corporate Digital Transformations and Solutions | 1 day

• Corporate ways of transformation

• Digital competences development, basics of digital scenario planning, management guide on digital humanism

• The 3 layers of corporate digital transformation, digital transformation KPIs and incentives, digital maturity, budgeting digital transformation

Module 2: Digital Platforms | 1 day

• What is digital transformation?

• Network effects; Zero marginal cost functions

• Digital platforms

• IoT business models

Module 3: Digitalization & Innovation | 1 day

• Opportunity recognition
• Idea development & implementation
• Intrapreneurship & entrepreneurship principals

Module 4: Business Models in the Digital World | 1 day

• Digital business modeling & customer development
• Development of high-performing teams 
• Creating and managing agile teams 

Certificate

After completing the course, you will receive a certificate including course details from the WU Executive Academy.

125 Years of Teaching Experience

• Prestigious academic pioneer: There are reasons why thousands of students from over 100 countries choose to study at the WU Vienna: Europe’s largest business university takes its responsibility to forge tomorrow’s leaders very seriously; our unique vision of intelligent, sustainable leadership offers significant competitive advantage in international business.

• Top international faculty: Our faculty comprises an exclusive pool of some of the finest academic and business management minds around the globe, offering a wealth of real-world experience in leading international companies.

• Research-led teaching: The quality of didactic content exerts a significant influence on the success of individuals, companies and, ultimately, society as a whole. The foundation of curated, ongoing research guarantees the efficacy of our programs.

• Leveraging cutting-edge theory into business practice: The core expertise we offer derives from an intensive and focused exchange with a range of business sectors and industries, resulting in a proven hybrid of cutting-edge research and rock-solid, effective business practice.

• Triple accreditation: The WU Vienna is one of only a few business universities worldwide awarded prestigious triple accreditation, confirming our place among the world’s elite.

• High international rankings: We are justifiably proud of our top positions in leading international rankings.

• Custom-designed learning environment: In the middle of a campus rich with award-winning architecture the WU Executive Academy stands out. Our stunning, new building is custom-designed to provide the ultimate modern learning environment.

Study in the Heart of Europe

• Beautiful study location - Vienna: An incomparable fusion of past and present, Vienna is a stunning place to work and study. Pairing superb, modern infrastructure with art, architecture, culture and cuisine, Austria’s capital city is ranked consistently among the most liveable cities in the world. Vienna is a thriving, accessible, central European hub for business, and home to numerous large corporations and international organisations.

Join a Diverse Network

• Selected peer group: A challenging, stimulating environment is essential to maximize the benefits of our programs. Participants join a carefully selected, proactive group of like-minded, dynamic, responsible leaders who question, discuss and debate the cases and solutions presented. The professional network built during your studies will continue to support your career long after you complete your learning journey.

• Multicultural synergies: It would be absurd to study in a way or in an environment which did not reflect the most basic reality of international business. The broad range of nationalities and cultural backgrounds constituting the peer group contributes further to the added value of our programs, with an thought-provoking richness of perspectives.

• Diverse industries and roles: The executives and managers who study at the WU Executive Academy come from a range of industries and companies, in which they play the most varied roles. This diversity combines to offer an additional wealth of exciting insights into the challenges of the fast-paced, modern world of international business.

• Varied, stimulating perspectives: Your colleagues’ diverse perspectives and the solutions you evolve in discussion with them combine to challenge you to consider things from a different perspective. Two transformations occur: a dynamic synergy arises within the peer group and, as a consequence, your individual attitude evolves to an advanced level of innovative openness.