Bachelor Business Administration | Specialization Future Business

20th Anniversary Early Bird Bonus

-15% granted on tuition fee for applications received by March 31, 2025

This Program is taught in German only.

The part-time bachelor's program at the WU Executive Academy consists of 6 semesters and provides advanced executive education with a focus on business administration in various fields and industries. The program is aimed at people with professional experience who, in parallel to their career, are seeking advanced training at bachelor's level with a strong focus on business management and a strong focus on practical skills.

Graduates of the course are able to apply key concepts of business management disciplines, particularly in the areas of marketing and sales, accounting, financial management, human resources management and business organization as well as general management.

Your path to the next level of management with a degree in Future Business

Shape the economy of tomorrow: With our Future Business specialization, you will deepen your knowledge in the areas of business start-ups, sustainability and digitalization.

Future Business combines theory with practice and gives you the tools to actively shape change in business and society! Get fit for your professional career and study the basics of business administration and delve into the most important trend topics and challenges for your economic success.

    • Business Management Basics

      Orientation and Basic Business Knowledge

      Introduction and basic overview of general business administration ("ABWL"), general management and management theory.

    • Finance & Accounting

      Principles of Accounting

      Students acquire in-depth knowledge in areas such as bookkeeping, cost accounting, planning, control and coordination of evaluated business processes. The aim is to prepare them for the challenges of the modern business environment and to enable them to contribute to the company's success.

      Financial Management

      This course explores process planning and control in relation to financial resources. Participants also acquire knowledge of financial mathematical methods for investment decisions.

    • Marketing & Sales

      Market & Customer in the Digital Age

      Gain an insight into the basics and characteristics of marketing in a social context. Our speakers will provide you with input to understand trends such as digitalization or globalization and the resulting influences on target groups.

      Consumer Behavior

      This course of the bachelor program teaches psychological foundations, including depth psychological aspects, findings from cognitive psychology as well as information processing and semiotic theories. This broad range of concepts enables students to develop an in-depth understanding of consumer buying behavior and the impact of operational marketing strategies.

      Strategic Marketing

      As part of the bachelor's degree program in Future Business, participants learn how to create marketing concepts and plans. Various aspects such as markets, sales channels, customer segmentation, positioning, target group management and the marketing mix are covered.

      Corporate Communications

      The course content covers fundamental aspects of public relations and public relations work, which are discussed using specific examples. The instruments of traditional PR and online public relations are covered. Students also learn how to design PR campaigns and subsequently measure their success. This enables them to develop effective communication strategies and influence a company's image in a targeted manner.

      Sales & Psychology

      Students are trained in the identification and acquisition of potential customers. They also learn about the choice of sales channels and the development and management of sales networks. Another focus is on the management of sales teams and the subsequent monitoring of sales success.

    • Context of Business Management Decisions and Actions

      Economic and Business Management Understanding

      The curriculum of the bachelor's degree program in Future Business includes the basics of economics, including an introduction to economic thinking and market economy contexts. In addition, participants take part in a business case simulation game, which includes a market simulation. This allows them to learn about different business models, gain practical experience and apply their theoretical knowledge in real economic scenarios.

      Project & Process Management

      This course of your bachelor's degree in Future Business covers both project and process management. Participants acquire skills in project planning, structuring and control. At the same time, they analyze and document process flows.

      General Management

      The course takes a systematic look at strategic general management, including topics such as corporate identity, business organization and IT. Students gain a comprehensive understanding of the development and implementation of corporate strategies as well as the organization and integration of information technology to support business processes.

      Human Resource Management & Corporate Organization

      Key aspects of personnel, management and organization or leadership are dealt with here. This includes business and social science issues in the area of "people and organizations", as well as personnel management and employer branding. Participants acquire in-depth knowledge in order to develop effective management strategies and strengthen employee loyalty.

      Business Law Framework

      The curriculum of the WU Executive Academy's bachelor's program with specialization in Future Business includes general legal principles as well as specific areas such as labor law, public procurement law, IT and data security. Participants gain a comprehensive understanding of the legal framework under which companies operate and learn how to implement this in their professional practice.

      Interpersonal Management Skills & Future Topics

      The bachelor's degree course also teaches important soft skills such as team competence, negotiation training, diversity management and intercultural communication. In addition, current topics are discussed and analyzed with experts from the business world in order to offer participants a practical insight into relevant developments.

    • Marketing & Sales Specialization

      Sectoral Marketing

      Your bachelor studies relates to the interface between marketing and society as well as specific topics such as service marketing, international marketing, technology marketing and capital goods marketing.

      Qualitative and Quantitative Research Methods

      In this course of your studies in Future Business, the entire process of market research is examined, both in marketing management and in consumer behavior. You will gain a sound overview of the methods used in market research.

      Marketing & Sales Case Studies

      As part of the curriculum, participants are given the opportunity to describe and reflect on an independent professional project or professional topic. The content and methods learned in the various subjects of the curriculum should be applied.

    • Practical Case Study & Thesis

      Practical Casework

      At this point in their bachelor's degree in Future Business, students have the opportunity to describe and reflect on their own practical project or professional topic. The content and methods from the subjects in the curriculum are used to develop practical solutions and examine the topic from different perspectives.

      Bachelor Thesis

      As part of the bachelor's degree program "Practice-oriented Business Administration", each student has to write a final thesis. A prerequisite for the assessment of the final thesis is the positive completion of the course "Scientific Work".

    • Focus on Entrepreneurship

      Entrepreneurship & Business Creation - From the Idea to a Successful Business

      In this focus area of your Bachelor's degree in Future Business, you will learn about the key steps involved in setting up a business: from developing a business idea through to its successful implementation. The focus is on topics such as business planning, financing, market analysis and strategic management. You will gain practical insights into the challenges and opportunities that await founders and will be optimally prepared for setting up your own company.

    • Focus on Sustainability

      ESG & Sustainability - Responsible Management

      How can companies combine economic success with ecological and social responsibility? This part of your studies provides in-depth knowledge of sustainable business models, corporate social responsibility (CSR) and environmental management. You will learn how sustainability is strategically integrated and what contribution companies can make to solving global challenges.

    • Focus on Digitization

      Technology & Digitization - Actively Shaping the Future

      Digitization is fundamentally changing the economy and society. In this course of your bachelor's degree, you will deal with the potential and challenges of digital transformation. The focus is on topics such as digital business models, data-driven decision-making, automation and the role of artificial intelligence. You will work out how digital innovations can be successfully implemented in companies.

    • Individual Seminar

      In small working groups, you will study practical issues that come directly from companies or the business world. Under expert supervision, these topics are worked on as part of a project and developed into practicable marketing concepts.

Official Degree: Bachelor of Science (CE)

After successful completion of the part-time bachelor's degree program "Practice-oriented Business Administration", the academic degree "Bachelor of Science (Continuing Education)WU", abbreviated "BSc (CE)WU" is awarded by the WU Vienna University of Economics and Business.

To Apply, You Must Meet the Following Requirements:

  • Appropriate previous education in the form of the general university entrance qualification (Matura) or an equivalent qualification from a recognized domestic or foreign educational institution
  • Proof of at least two years of professional experience relevant to the further education objectives of the course of study
  • Proof of German language skills required for the successful continuation of studies, if German is not the first language of the applicants

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