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BBA (Diplom BetriebswirtIn)

The part-time alternative to a bachelor program

The six-semester "Akademischer Diplom Betriebswirt" program is designed as a part-time alternative to a Bachelor program. It is ideal for professionals who want to undertake highly practical studies - while pursuing their full-time carreers.

During the first part of the program, participants connect to their specific industry backgrounds. They enhance their practical knowledge with academic perspectives in advertising and sales, logistics and supply chain management, tourism and event management or insurance management.

In the second part, participants widen their perspectives and acquire in-depth knowledge in general management, marketing management, integrated marketing and corporate communications as well as sales management.

Markus Deutsch

  • Managing Director | Association for Advertising & Market Communication | Vienna Chamber of Commerce

Well educated employees are an asset and strengthen Austria as a business location. The academic ‘Diplom Betriebswirt’ is the right decision, as the WU Executive Academy offers a genuine, part-time alternative to a bachelor's degree.

Target group:

  • Participants wishing a qualification equal to a BBA
  • "Matura" graduates with career experience wishing to study part-time
  • Employees in marketing/sales responsibilities who want to update and improve their expertise
  • Participants desiring to develop improved management abilities, social skills and soft skills - alongside specialist knowledge
  • Graduates of a Certificate program wishing to complete the 18 months upgrade to the academic diploma in Business Administration
  • Participants without a degree, but wishing to complete an MBA

Program information in detail

Please find the complete information (curriculum, faculty etc.) about the BBA (Diplom BetriebswirtIn) program on our German website

Financing your studies

Scholarship and advice to help you achieve your goals.

8 reasons for studying at WU Vienna

We provide everything you need for today's challenges in the business world.

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