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Executive MBA in Strategic Marketing and Sales | WU Executive Academy

Executive MBA Strategic Marketing & Sales

Marketing & Sales join forces

Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. Companies that shape markets know how to inspire their customers through an effective interaction of marketing and sales and thus to leverage unused business potential.

Immediately applicable expertise & key tools

With the Executive MBA in Strategic Marketing & Sales, you will expand your strategic and operative competencies in marketing and sales and are thus ideally positioned to meet functional and cross-border challenges. Together with our experts from the world's leading universities and companies, you will bring your Marketing & Sales Toolbox up to date and exchange practical experience with your fellow students.

Target group

  • Marketing and/or sales executives and specialists for whom an Executive MBA is the next step in deepening and updating their knowledge.
  • Successful managers and experts who see their future in marketing or sales and therefore seek the necessary expertise.
  • Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.
    • Real-Life Content

      • You bring your business challenges to class for discussion
      • International Immersion, real-life cases and exclusive company visits
      • Apply your newly acquired knowledge directly to your job
    • Global Network

      • Over 6,500 members from approx. 100 nations
      • Online student and alumni platform
      • Local community chapters
      • Exclusive events and services
      • A great resource for company insights and exchange
    • Blended Learning

      • Compact format with 18 months duration
      • Lectures in the classroom and through our online learning platform
    • International Faculty

      • Faculty members from top universities around the globe, e.g. WU Wien, IE Business School, University of St. Gallen, SDA Bocconi
      • Acclaimed experts and research leaders
      • Guest speakers from top corporations, e.g. Microsoft, Rewe, Google
Manuel Altinier

Manuel Altinier, MBA

  • BMW Group | Head of Marketing & Sales Services - Region Central and Southeastern Europe

The specialization in Strategic Marketing and Sales gave me the background and supported me in the transition from a front office to a back office role. I appreciated the international background and experience of the faculty which was able to mix the latest academic theories with practical and hands on example. The value added of the program has been the possibility to exchange with peers from various backgrounds.

Strategic Marketing & Sales curriculum: the practical approach

The curriculum of the Executive MBA Strategic Marketing & Sales is taught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.

Throughout the program, in the hands of renowned professionals, you will learn to

  • manage your brand portfolio,
  • develop effective pricing strategies,
  • blend online & offline touchpoints in an omnichannel communication landscape and
  • reach your customers through the right distribution channels, from online sales to direct sales conversations with your key accounts.

You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.

Where our Executive MBA in Strategic Marketing & Sales students work (a selection)


Official degree - Executive Master of Business Administration

After completing the program you will graduate with the academic title "Executive Master of Business Administration (EMBA)" from the Vienna University of Economics and Business.

WU Executive Academy - Accreditations & MBA-Rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on over 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: 

  • #1 in Austria: Industriemagazin MBA-Ranking

  • Top 40: QS World University Ranking

  • Top 45: Financial Times European Business School Ranking

    • If I've been working in marketing or sales for a long time, does this specialization add value?

      Yes, definitely. 

      Based on your experience, you can make optimal use of the modules to complement and expand your practical experience with professional content, discuss your current challenges together with the faculty, and learn from the experiences of your fellow students.

      You will benefit from the diversity of your peer group from different countries, industries and companies and thus expand your own portfolio of possible solutions to current and future challenges in marketing and sales.

    • How are students evaluated during the Executive MBA?

      • Participation in class: Students are continuously evaluated during classroom discussions and video conferences. Every contribution, whether written or spoken, is taken into account.
      • Individual assignments: Students are asked to participate in quiz questions, individual assignments or evaluated homework.
      • Group assignments: As part of a small team, students must prepare presentations, research papers or papers.
    • What are the differences to the Executive MBA Digital Transformation & Data Science program?

      Transformation & Data play a central role in both specializations.

      The MBA Strategic Marketing & Sales uses data to optimize all activities around the customer, from the transformation of business models, to the tailored customer journey across all channels, to optimal sales support and sales performance.

      The MBA Digital Transformation & Data Science looks at business data in general - what insights, predictions and measures can be derived from it for a wide range of business issues, and how can data-driven digital transformation be enabled in the company.

      So how to make the decision? By considering what role you see yourself playing in dealing with data in your professional future.

Financing your executive education

Scholarships and financial advice to help you achieve your goals.

8 reasons for the WU Executive Academy

We provide everything you need for today´s challenges in the business world.

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