Stay up-to-date with our various lifelong learning initiatives. Your learning journey does not end at graduation. It never stops, it is life long.
Our executive education department is your partner for customized leadership and management development programs and short programs.
Grow your network by joining our community events like students & alumni lounges or alumni reunions.
As a member of our community you are eligible to book modules or residencies at a special rate. Come back to your alma mater and enhance not only your knowledge, but also your network.
Choose the module you are interested in and get up to speed without completing an entire degree.
Below you find an overview of the open modules that are currently offered.
MODULE: Global Energy Markets and Market Relations
LECTURER: Bassam Fattouh, PhD
DATE: November 2019
FEE: € 2,000
This module focuses on structural developments and main drivers in oil and gas markets. Students will identify main players, their behavior over time, and their influence on supply-demand balances as well as on prices. Furthermore you will develop an approach to valuing reserves in oil and gas fields and assess the risk and opportunities faced by companies that are investing in promising but unstable countries.
MODULE: Financial Reporting / Financial Management / Controlling
LECTURER: Mikael Runsten, PhD Magnus Bild, PhD
FEE: € 2,000
This series of lectures strengthens your knowledge of the fundamental principles of accounting in combination with major concepts in finance for national and global companies in the international financial market. When learning key controlling concepts from those two perspectives you will cover the interpretation of financial statements and traditional performance management systems.
MODULE: Entrepreneurial Leadership
LECTURER: Prof. Robert D. Hisrich, Ph.D.
DATE: October 2019
This course focuses also on new venture creation in a high-tech business from the view of practical experience – both within a large international company as well as an SME-start-up. Based on 3 “real-life case studies” the most important aspects of starting and growing a new international business will be presented. The students will be involved in developing new business scenarios based on different decisions in the business development process.
MODULE: Strategy of Innovation
LECTURER: Prof. Joachim Henkel Prof. Marc Gruber
The major goal of this module is to provide participants with a thorough understanding of the fundamental issues of innovation strategy as well as the strategy development process, and to provide concrete tools that assist in crafting successful innovation strategies in times where competition no longer arises only from within industry boundaries and competitive advantages no longer can be considered as being sustainable in more and more industries. Special emphasis is placed on innovation strategy in new ventures.
MODULE: Key Account Management & CRM
LECTURER: Prof. Dr. Björn Ivens
This course shows that Key Account Management (KAM) is an important part of a company’s customer management strategy. KAM is positioned as a strategic approach to realize competitive advantage. It is argued that KAM is not only a sales approach but a corporate program. The course goes through the different steps required to establish and run a professional KAM program. Participants will get to know the concept in detail and will reflect the topic through practical cases and their own work experiences.
MODULE: Integrated Marketing Communications
LECTURER: Prof. Carmen Abril
DATE: exact date tbd (autumn 2019)
The module seeks to highlight the theories, principles and practices of marketing communications within a managerial framework. The module will examine how marketing communications work, how to plan and develop integrated marketing communication (IMC) campaigns and how to measure their effects.