Stay up-to-date with our various lifelong learning initiatives. Your learning journey does not end at graduation. It never stops, it is life long.
Our executive education department is your partner for customized leadership and management development programs and short programs.
Grow your network by joining our community events like students & WU EA lounges and Reunions.
As a member of our community you are eligible to book modules or residencies at a special rate. Come back to your alma mater and enhance not only your knowledge, but also your network.
Choose the module you are interested in and get up to speed without completing an entire degree.
Below you find an overview of the open modules that are currently offered.
MODULE: Global Energy Markets and Market Relations
LECTURER: Bassam Fattouh, PhD
DATE: November 2019
FEE: € 2,000
This module focuses on structural developments and main drivers in oil and gas markets. Students will identify main players, their behavior over time, and their influence on supply-demand balances as well as on prices. Furthermore you will develop an approach to valuing reserves in oil and gas fields and assess the risk and opportunities faced by companies that are investing in promising but unstable countries.
MODULE: Entrepreneurial Leadership
LECTURER: Prof. Robert D. Hisrich, Ph.D.
DATE: October 2019
This course focuses also on new venture creation in a high-tech business from the view of practical experience – both within a large international company as well as an SME-start-up. Based on 3 “real-life case studies” the most important aspects of starting and growing a new international business will be presented. The students will be involved in developing new business scenarios based on different decisions in the business development process.
MODULE: Integrated Marketing Communications
LECTURER: Prof. Carmen Abril
DATE: exact date tbd (autumn 2019)
The module seeks to highlight the theories, principles and practices of marketing communications within a managerial framework. The module will examine how marketing communications work, how to plan and develop integrated marketing communication (IMC) campaigns and how to measure their effects.