Orientation and Basic Business Knowledge

Introduction and basic overview of general business administration ("ABWL"), general management and management theory.

Principles of Accounting

Students acquire in-depth knowledge in areas such as bookkeeping, cost accounting, planning, control and coordination of evaluated business processes. The aim is to prepare them for the challenges of the modern business environment and to enable them to contribute to the company's success.

Financial Management

This course explores process planning and control in relation to financial resources. Participants also acquire knowledge of financial mathematical methods for investment decisions.

Market & Customer in the Digital Age

Gain an insight into the basics and characteristics of marketing in a social context. Our speakers will provide you with input to understand trends such as digitalization or globalization and the resulting influences on target groups.

Consumer Behavior

This course of the bachelor program teaches psychological foundations, including depth psychological aspects, findings from cognitive psychology as well as information processing and semiotic theories. This broad range of concepts enables students to develop an in-depth understanding of consumer buying behavior and the impact of operational marketing strategies.

Strategic Marketing

As part of the bachelor's degree program in Future Business, participants learn how to create marketing concepts and plans. Various aspects such as markets, sales channels, customer segmentation, positioning, target group management and the marketing mix are covered.

Corporate Communications

The course content covers fundamental aspects of public relations and public relations work, which are discussed using specific examples. The instruments of traditional PR and online public relations are covered. Students also learn how to design PR campaigns and subsequently measure their success. This enables them to develop effective communication strategies and influence a company's image in a targeted manner.

Sales & Psychology

Students are trained in the identification and acquisition of potential customers. They also learn about the choice of sales channels and the development and management of sales networks. Another focus is on the management of sales teams and the subsequent monitoring of sales success.

Economic and Business Management Understanding

The curriculum of the bachelor's degree program in Future Business includes the basics of economics, including an introduction to economic thinking and market economy contexts. In addition, participants take part in a business case simulation game, which includes a market simulation. This allows them to learn about different business models, gain practical experience and apply their theoretical knowledge in real economic scenarios.

Project & Process Management

This course of your bachelor's degree in Future Business covers both project and process management. Participants acquire skills in project planning, structuring and control. At the same time, they analyze and document process flows.

General Management

The course takes a systematic look at strategic general management, including topics such as corporate identity, business organization and IT. Students gain a comprehensive understanding of the development and implementation of corporate strategies as well as the organization and integration of information technology to support business processes.

Human Resource Management & Corporate Organization

Key aspects of personnel, management and organization or leadership are dealt with here. This includes business and social science issues in the area of "people and organizations", as well as personnel management and employer branding. Participants acquire in-depth knowledge in order to develop effective management strategies and strengthen employee loyalty.

Business Law Framework

The curriculum of the WU Executive Academy's bachelor's program with specialization in Future Business includes general legal principles as well as specific areas such as labor law, public procurement law, IT and data security. Participants gain a comprehensive understanding of the legal framework under which companies operate and learn how to implement this in their professional practice.

Interpersonal Management Skills & Future Topics

The bachelor's degree course also teaches important soft skills such as team competence, negotiation training, diversity management and intercultural communication. In addition, current topics are discussed and analyzed with experts from the business world in order to offer participants a practical insight into relevant developments.

Sectoral Marketing

Your bachelor studies relates to the interface between marketing and society as well as specific topics such as service marketing, international marketing, technology marketing and capital goods marketing.

Qualitative and Quantitative Research Methods

In this course of your studies in Future Business, the entire process of market research is examined, both in marketing management and in consumer behavior. You will gain a sound overview of the methods used in market research.

Marketing & Sales Case Studies

As part of the curriculum, participants are given the opportunity to describe and reflect on an independent professional project or professional topic. The content and methods learned in the various subjects of the curriculum should be applied.

Practical Casework

At this point in their bachelor's degree in Future Business, students have the opportunity to describe and reflect on their own practical project or professional topic. The content and methods from the subjects in the curriculum are used to develop practical solutions and examine the topic from different perspectives.

Bachelor Thesis

As part of the bachelor's degree program "Practice-oriented Business Administration", each student has to write a final thesis. A prerequisite for the assessment of the final thesis is the positive completion of the course "Scientific Work".

The degree program "Risk & Insurance Management" provides comprehensive knowledge of the basics of insurance and risk management as well as insurance economics and actuarial mathematics. In addition, important aspects of management and organization in the insurance industry are covered. In the legal area, students learn everything about the general principles of commercial law and clarify specific legal issues in the insurance industry, including labor law, tax law, tort and consumer protection law, broker law, distribution law, and insurance supervision law.

As part of the insurance studies, basic provisions on the various types of insurance as well as on contractual legal sources and insurance conditions are taught. The teaching contents include:

• Personal insurance, including life, health, accident insurance, company pension schemes, pension funds, future provision, long-term care and occupational disability insurance.

• Property and legal protection insurances as well as various property insurances such as household, homeowner, fire, storm, burglary, transport and technical property insurances.

• General and special liability insurances as well as motor vehicle insurances, including liability, comprehensive, passenger accident, leasing and registration.

This course of your insurance management studies is rounded off by practical case studies and a business simulation game.

In addition to the technical content, a focus of your studies in the field of Risk and Insurance Management is on developing team competence, presentation training, and moderation techniques. Furthermore, the practical dialogue in the form of an expert forum offers the opportunity to exchange ideas with a network of professionals in the industry and gain practical experience.

This module of your studies in insurance management bundles expertise in insurance contract law and optimally covers the specific legal requirements for insurance brokers:

• Insurance Contract Law - Basic Course
  Provisions and general regulations of insurance contract law (VersVG)

• Insurance Contract Law - Advanced Course
  Regulations for the entire property insurance, legally regulated insurance sectors (VersVG)

• Legal Foundations for Insurance Brokers
  Legal sources for insurance brokers (MaklerG., GewO), Contractual legal foundations of insurance brokers, Broker liability, Claims settlement

This module provides comprehensive know-how for students aiming for a professional career in insurance companies:

• Insurance Contract Law
  Provisions and general regulations of insurance contract law (VersVG), specific features by insurance sector

• Accounting and Key Figure Analysis in Insurance Companies
  Basics of accounting for insurance companies, annual report including consolidated financial statements, capital adequacy, controlling and key performance indicators

• Financing and Reinsurance
  Financing, solvency of insurance companies, Solvency I and II, reinsurance, alternative forms of risk transfer

Our selection process involves careful consideration of the following factors:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written

Yes, as part of the specialization, you will choose one of two elective subjects to align your studies with a specific career field in the insurance industry:

• Insurance Companies – Focus on the structure and operations of insurance companies, covering legal frameworks, accounting, finance, and reinsurance.

• Insurance Brokers – Deep dive into the unique challenges and responsibilities of brokerage firms, with an emphasis on legal and tax fundamentals as well as broker-specific regulations.

This choice allows you to develop targeted skills for your future career.

Upon successful completion of the part-time Bachelor's degree in "Applied Business Administration" with a specialization in Risk & Insurance Management, you will be awarded the academic degree "Bachelor of Science (Continuing Education) ^WU", abbreviated "BSc (CE) ^WU". This degree is conferred by the renowned WU Vienna University of Economics and Business and is internationally recognized.