Orientation and Basic Business Knowledge

Introduction and basic overview of general business administration ("ABWL"), general management and management theory.

Principles of Accounting

Students acquire in-depth knowledge in areas such as bookkeeping, cost accounting, planning, control and coordination of evaluated business processes. The aim is to prepare them for the challenges of the modern business environment and to enable them to contribute to the company's success.

Financial Management

This course explores process planning and control in relation to financial resources. Participants also acquire knowledge of financial mathematical methods for investment decisions.

Market & Customer in the Digital Age

Gain an insight into the basics and characteristics of marketing in a social context. Our speakers will provide you with input to understand trends such as digitalization or globalization and the resulting influences on target groups.

Consumer Behavior

This course of the bachelor program teaches psychological foundations, including depth psychological aspects, findings from cognitive psychology as well as information processing and semiotic theories. This broad range of concepts enables students to develop an in-depth understanding of consumer buying behavior and the impact of operational marketing strategies.

Strategic Marketing

As part of the bachelor's degree program in Future Business, participants learn how to create marketing concepts and plans. Various aspects such as markets, sales channels, customer segmentation, positioning, target group management and the marketing mix are covered.

Corporate Communications

The course content covers fundamental aspects of public relations and public relations work, which are discussed using specific examples. The instruments of traditional PR and online public relations are covered. Students also learn how to design PR campaigns and subsequently measure their success. This enables them to develop effective communication strategies and influence a company's image in a targeted manner.

Sales & Psychology

Students are trained in the identification and acquisition of potential customers. They also learn about the choice of sales channels and the development and management of sales networks. Another focus is on the management of sales teams and the subsequent monitoring of sales success.

Economic and Business Management Understanding

The curriculum of the bachelor's degree program in Future Business includes the basics of economics, including an introduction to economic thinking and market economy contexts. In addition, participants take part in a business case simulation game, which includes a market simulation. This allows them to learn about different business models, gain practical experience and apply their theoretical knowledge in real economic scenarios.

Project & Process Management

This course of your bachelor's degree in Future Business covers both project and process management. Participants acquire skills in project planning, structuring and control. At the same time, they analyze and document process flows.

General Management

The course takes a systematic look at strategic general management, including topics such as corporate identity, business organization and IT. Students gain a comprehensive understanding of the development and implementation of corporate strategies as well as the organization and integration of information technology to support business processes.

Human Resource Management & Corporate Organization

Key aspects of personnel, management and organization or leadership are dealt with here. This includes business and social science issues in the area of "people and organizations", as well as personnel management and employer branding. Participants acquire in-depth knowledge in order to develop effective management strategies and strengthen employee loyalty.

Business Law Framework

The curriculum of the WU Executive Academy's bachelor's program with specialization in Future Business includes general legal principles as well as specific areas such as labor law, public procurement law, IT and data security. Participants gain a comprehensive understanding of the legal framework under which companies operate and learn how to implement this in their professional practice.

Interpersonal Management Skills & Future Topics

The bachelor's degree course also teaches important soft skills such as team competence, negotiation training, diversity management and intercultural communication. In addition, current topics are discussed and analyzed with experts from the business world in order to offer participants a practical insight into relevant developments.

Sectoral Marketing

Your bachelor studies relates to the interface between marketing and society as well as specific topics such as service marketing, international marketing, technology marketing and capital goods marketing.

Qualitative and Quantitative Research Methods

In this course of your studies in Future Business, the entire process of market research is examined, both in marketing management and in consumer behavior. You will gain a sound overview of the methods used in market research.

Marketing & Sales Case Studies

As part of the curriculum, participants are given the opportunity to describe and reflect on an independent professional project or professional topic. The content and methods learned in the various subjects of the curriculum should be applied.

Practical Casework

At this point in their bachelor's degree in Future Business, students have the opportunity to describe and reflect on their own practical project or professional topic. The content and methods from the subjects in the curriculum are used to develop practical solutions and examine the topic from different perspectives.

Bachelor Thesis

As part of the bachelor's degree program "Practice-oriented Business Administration", each student has to write a final thesis. A prerequisite for the assessment of the final thesis is the positive completion of the course "Scientific Work".

Entrepreneurship & Business Start-up – From Idea to Successful Business

In this focus of your Bachelor's degree in Future Business, you will learn the essential steps of starting a business: from developing a business idea to successful implementation. Topics such as business planning, financing, market analysis, and strategic management are the focus. You will gain practical insights into the challenges and opportunities that entrepreneurs face, and will be optimally prepared for starting your own business.

ESG & Sustainability – Responsible Business Practices

How can companies combine economic success with ecological and social responsibility? This part of your Business Studies provides in-depth knowledge on sustainable business models, Corporate Social Responsibility (CSR), and environmental management. You will learn how sustainability is strategically integrated and the contribution companies can make to solving global challenges.

Technology & Digitalization – Actively shaping the future

Digitalization fundamentally changes the economy and society. In this course, you will explore the potentials and challenges of digital transformation. Topics such as digital business models, data-driven decision-making, automation, and the role of Artificial Intelligence are at the center. You will work on how digital innovations can be successfully implemented in companies.

In small working groups, you study practice-relevant issues that come directly from companies or the business world. Under expert supervision, these topics are worked on in the context of a project and developed into actionable marketing concepts.

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written

Upon successful completion of the part-time Bachelor's degree in "Applied Business Administration" with a specialization in Future Business, you will be awarded the academic degree "Bachelor of Science (Continuing Education) ^WU", abbreviated "BSc (CE) ^WU". This degree is conferred by the renowned WU Vienna University of Economics and Business and is internationally recognized.

Our selection process involves careful consideration of the following factors:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written