Intercultural experience sparks entrepreneurialism

Intercultural experience is important in itself

In a remarkable first, Prof. Nikolaus Franke and Dr. Peter Vandor of WU Vienna's Social Entrepreneurship Center have explored a different explanation: They hypothesized that intercultural experience had an effect in itself. The more people get into contact with different cultural settings, the larger a pool of knowledge and experience they can draw from, and this in turn is the single most important asset as far as the ability to recognize entrepreneurial opportunities is concerned.

In order to test their hypothesis, the two researchers developed a special test method and measured the entrepreneurial skills of WU Vienna students before they went to study abroad for a term and after they returned. More than half of WU Vienna's students spend a term abroad as part of their training. Prof. Franke and Dr. Vandor also measured the skills of controls who had stayed at home during the same period of time. The results of the comparison speak for themselves: While the entrepreneurial skills of the first group had improved by 17%, those of the second had even gotten slightly worse.

In order to find out more about the reasons for this increase, the researchers carried out a so-called priming study with entrepreneurs from migrant families. In the test group, they used a small task to make the entrepreneurs remember their intercultural backgrounds. In the control group, they did not. At 26%, the difference between the two groups was even bigger than that in the first study.

“Two effects make intercultural experience so important: First, you have more ‘experiential building blocks’ at your disposal that you can combine in novel and creative ways, and, second, you can transfer from abroad products, services and business models that already exist there but whose potential has not yet been harnessed in your country,” explains Prof. Franke, who is also the academic director of the WU Executive Academy's Professional MBA Entrepreneurship & Innovation.

The MBA—a classroom-based microcosm

In Prof. Franke's view, the two studies clearly show why the special setting of the WU Executive Academy's MBA programs is hugely beneficial in terms of fostering students' innovative spirit and entrepreneurial mindset:

“The MBA is a microcosm, if you like, that brings together executives from various cultural, industrial and functional backgrounds. Basically, we simulate what it means to move from one culture to another and to embrace new experiences—and we do this in a very intense and highly structured manner.”

Alumna Rana Grillberger shares an idea she recently had while talking to one of her former MBA colleagues:

Tomasz Pilewicz, who is also an alumnus, has had the same experience:

Prof. Franke again: “Internationality is fundamentally important in this context: This applies to students and lecturers as much as it applies to curricula. During international residencies, for instance, our students vastly broaden their horizons—they get to discover fresh perspectives and develop a completely new understanding of entrepreneurial opportunities. Moreover, they learn to take cultural differences into account and can familiarize themselves with the special characteristics of local markets in the course of company visits. Faculty is crucial too: The more international the expert faculty, the greater the variety, the impetus for thought and the inspiration. This in turn boosts participants’ creativity and motivation to implement (professional) ideas together. Experiencing the familiar from an unfamiliar perspective requires students to readapt—and thus reflects the realities of today's business world.”