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Ritchie Pettauer
Biography
Ritchie Pettauer is an independent consultant, specializing in the creating and implementation of online-marketing strategies. In addition to teaching at the Department of Communication at the University of Vienna and at several universities of applied sciences in Austria (online content management, customer experience management, web analytics), he also holds discussions and workshops on “Corporate Online Marketing and Social Media.” The popular weblog, datenschmutz, has also been part of his work since 2006.
Articles
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The Powerful Marketing Tool of Digital Storytelling
Digital storytelling: How ancient narrative art emotionally powers brands and goes viral.
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Content Marketing: Long-term Planning, Lead Generation and Corporate Publishing Tools
Sustainable online marketing: Why content lasts longer and social media is just one piece of the strategy puzzle.
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The 5 Biggest Online Marketing Myths
5 online marketing myths debunked: Why integrated strategies and targeted content are key.