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Bodo Schlegelmilch Portrait

+43-676-8213 5099bodo.schlegelmilch@wu.ac.at

Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)

Dean

Biography

Bodo B. Schlegelmilch is the Founding Dean of the WU Executive Academy, which he headed for many years in the past, and Professor Emeritus of Global Marketing Strategy at WU Vienna. On 1 September 2024, he again assumed the role of the WU Executive Academy’s Dean, a position he will fill for one year. Schlegelmilch’s professional career started with stints at Deutsche Bank and Procter & Gamble, after which he transferred to the Universities of Edinburgh and California, Berkeley. He was a professor at the University of Wales and the Thunderbird School of Global Management and served as the chair of AMBA & BGA, which accredits business schools in some 80 countries around the world.

Articles

LeadershipSelf DevelopmentTrends

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Mindful Leadership by Buddha

Buddhist principles help leaders lead mindfully, clearly, and empathetically in uncertain times.

Executive EducationExecutive MBA

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What the Financial Times EMBA Ranking Tells MBA Students

The FT EMBA ranking highlights what MBA students should focus on: career, network, international experience, and sustainability.

LeadershipSelf Development

The Power of No: Why Managers Must Master the Art of Saying No

Discover why saying "no" is an essential leadership skill for setting clear priorities and maintaining healthy self-management.

DigitizationLeadership

Ein digitales Gehirn schwebt über einer Waage. Auf der einen Seite befindet sich eine Miniaturstadt, auf der anderen kleine menschliche Figuren. Menschen stehen um die Waage herum. Der Hintergrund besteht aus digitalen Symbolen und Netzwerksymbolen, die auf Technologie und Gesellschaft hinweisen.

What Executives Really Need to Know about AI | Part 3

Companies must recognize their digital responsibility and take proactive action to operate ethically, sustainably, and in compliance with the law.

DigitizationLeadership

Futuristische Büroszene mit fünf Personen an eleganten Schreibtischen mit großen Computerbildschirmen und digitalen Schnittstellen. Die Decke ist mit leuchtenden, abstrakten Linien gestaltet. Der Raum ist modern, mit Glaswänden und Blick auf die Skyline.

What Executives Really Need to Know about AI | Part 1

AI is transforming everything – leaders who understand and use it strategically will secure tomorrow’s competitive edge.

LeadershipDigital TransformationInnovation

A headless person in a suit stands in front of a blue background. Above the neck is a digital brain consisting of circuit-like patterns that glow softly.

The Automated CEO: Is AI the Superior Manager?

AI in the corner office? Why Robo-CEOs may rise—and where human leadership remains irreplaceable.

LeadershipStrategy

Blauer Hintergrund mit dem Akronym BANI in großen weißen Buchstaben oben. Darunter befinden sich vier beschriftete Abschnitte: „Spröde“ mit einem Globus-Symbol, „Ängstlich“ mit einem gestressten Gesicht-Symbol, „Nichtlinear“ mit einem divergierenden Pfad-Symbol und „Unverständlich“ mit einem verworrenen Linien-Symbol.

BANI vs. VUCA: How Leadership Works in the World of Tomorrow

The BANI model calls for leadership with courage, empathy, and adaptability in a brittle, non-linear, and incomprehensible world.

LeadershipTrendsSelf Development

A Venn diagram illustrates the Ikigai concept. It consists of four overlapping circles labeled: Passion, Mission, Vocation and Profession. The intersection represents Ikigai. Each circle lists aspects such as love, needs, payment and skills.

Leadership Compass: On a Quest for Ikigai

Ikigai as a leadership compass: How purpose-driven leadership fosters clarity, motivation, and sustainability in a BANI world.

Executive EducationExecutive MBA

A group of graduates in black ceremonial robes with blue sashes throw their hats in the air. They are standing in the building, with modern, curved architecture in the background. The atmosphere is solemn.

Alumni Survey: What Is an MBA Worth?

What's an MBA really worth? An alumni survey reveals its impact on careers, personal growth, and overall benefits.

LeadershipTips

Illustration of three people pointing with telescopes at large numbers with the number "2025". One person is standing on a rising line. Gear wheels, a magnifying glass and a target with arrows are visible. The background is light blue with clouds and scattered arrows.

Leadership in 2025: The 7 Best New Year’s Resolutions for Managers and Their Teams

7 New Year’s resolutions for leaders: Entrepreneurial thinking, cross-functional collaboration, learning from mistakes, and more.

Executive EducationTrends

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How to Save the Business School

Business Schools under pressure: Why they must reposition to remain relevant and legitimate.