Prof. Barbara Stöttinger

Biography

Barbara Stöttinger is former Dean of the WU Executive Academy. She completed a doctorate at WU and a habilitation in the field of International Marketing in 2003. Before she joined WU’s Institute for International Marketing Management, she worked in the field of marketing at a global consumer electronics manufacturer and as a consultant. Her research has frequently led her abroad, including extended stays in the US and Canada. Barbara Stöttinger has also been a sought-after lecturer in the fields of marketing and international marketing for years. She has received numerous teaching awards for her lectures in Europe, Asia, and North America.