Developing and nurturing compelling brands is essential to winning and keeping customers. Key topics covered in this module include identifying what makes your customers cherish and love your brand and products, how to establish its role in your company’s brand architecture and successfully using the brand management tool kit. You will deepen your understanding how to build, nurture, and grow your brand portfolio in a dynamic market environment.

Marketing and sales strategies are designed to delight your customers. Dashboards, cockpits, and metrics across marketing and sales activities facilitate reporting the success in the markets and allow for continuous improvement and fine-tuning of initiatives. At the end of the day, the best marketing and sales strategies are as good as they contribute to a company’s bottom line. Therefore, you will enhance your knowledge on how to develop effective pricing strategies that determine your company’s financial well-being.

Communication with your customers happens anywhere anytime at a global scale. In this module, you develop a deep understanding in how you can engage your customers with your brands, for example, through tools like storytelling or content marketing. You create insights how to maneuver your messages in an omnichannel communication landscape to reach your customers with emotions and facts effectively. Blending online and offline touchpoints, creating seamless experience for your customers all pays into reaching them in the perfect moment with the perfect message.

Spreading the word is important, but equally important is to provide tailored strategies to delight key accounts and service customers as effective and efficient as possible. Simply reaching them through the right distribution channels with a tailored value proposition. To win customer satisfaction and loyalty, it is crucial to navigating the channel portfolio from online sales channels all across the spectrum to direct sales conversations with your key accounts. In this course, you will enhance your toolbox along the broad areas of key account management, strategic sales force management, or channel management.

The world of marketing and sales is changing rapidly. Here, students reflect on innovative ideas and current issues brought to the lab days. We introduce you to hot topics in marketing and sales such as marketing analytics, neuromarketing, global crisis communication, or trend spotting as well as to other topics that are tailored to the individual requests of each class.

The Silicon Valley and the San Francisco Bay Area are one of the best places to explore the topic of innovation. Within the International Immersion, you will immerse yourself in this unique ecosystem of start-ups, tech giants, and leading universities. You will work together with excellent faculty to explore what it takes to stay innovative with your products and business models. Engaging with entrepreneurs, executives, and consultants in the area will round out your deep dive and allows you to generate your own ideas of what you can leverage into your own professional environment from this unique setting.

At the end of the Executive MBA program, students have to write a master's thesis in order to receive the academic degree of Executive Master of Business Administration (EMBA). The intention of the master's thesis is to guarantee that the graduate of the Executive MBA program is able to write scientific papers on his or her own.

Yes, our Executive MBA tuition fees are fully tax deductible for taxpayers in Austria. With our flexible payment modalities, you can spread the fees over several tax periods. However, as tax deductibility can vary greatly from person to person, we recommend that you also contact a tax advisor or inquire directly at the tax office.

If you are taxpayer of another country, please contact your local tax authorities for information on available tax deductions.

To apply for a scholarship, you need to hand in the following additional documents:

• Documentation of income

• Relevant documentation of exceptional circumstances (e.g. supporting dependents, medical care).

Learn more about application deadlines at WU Executive Academy and the process for each scholarship.

Yes, the WU Executive Academy offers a wide range of Executive MBA scholarships and financing options.

Scholarships are awarded on a case-by-case basis. The committee decides whether and to what extent a scholarship will be granted by evaluating your:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

• Financial situation

Find additional eligibility criteria for each scholarship.

Upon successfully completing the Executive MBA Strategic Marketing & Sales, you will be awarded the academic title “Executive Master of Business Administration (EMBA)” from WU Vienna University of Economics and Business. This title reflects your comprehensive expertise in strategic marketing, sales, and corporate management, positioning you for leadership roles in the global business landscape.

An MBA in Marketing offers you numerous advantages that go far beyond theoretical knowledge. You will gain practical expertise in digital marketing strategies, sales, and brand management, which you can immediately apply in your daily work. The MBA enables you to think strategically, drive innovation, and position your company successfully in the digital landscape. Additionally, you will refine your leadership skills, empowering you to lead effectively and confidently in a dynamic market environment.

Absolutely! With your experience, you can make the most of the Executive MBA in Strategic Marketing & Sales to deepen your expertise and integrate cutting-edge strategies and tools into your work. Throughout the modules, you’ll have the opportunity to discuss current challenges—like digital transformation, data-driven marketing, or innovative sales strategies—directly with our faculty. The exchange with your international peer group also brings fresh perspectives from other industries and companies, helping you expand your portfolio of effective solutions and stay prepared for the future.

Prior experience in marketing or sales is not a mandatory requirement for the Executive MBA in Marketing & Sales. The program is designed for professionals and executives from various industries who are eager to expand their expertise and gain new perspectives. Even if your background isn’t directly in marketing, you will benefit from the hands-on approach, the exchange with experienced professors, and collaboration with international peers.

The MBA focuses on specialized marketing modules such as brand portfolio management, omnichannel communication, and innovative sales strategies. You’ll also dive into customer relations, marketing analytics, and the creation of effective product and business models. Additionally, the program includes essential business core subjects like leadership, ethics, data analysis, and financial reporting to provide a well-rounded foundation.

The Executive MBA Strategic Marketing & Sales is designed for a diverse group of professionals looking to elevate their marketing and sales expertise. The program is perfect for experienced specialists and managers who wish to deepen their knowledge and succeed in a dynamic business environment:

• Managers and experts in marketing and sales seeking to update and enhance their skills.

• Career-driven professionals aiming to advance in marketing or sales while acquiring essential expertise.

• Entrepreneurs looking to boost their business success with solid marketing and sales know-how.

Our selection process involves careful consideration of the following factors:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

Applicants must meet the following formal requirements:

• Undergraduate degree (Bachelor 180 ECTS or equivalent) from a recognized post-secondary institution*

• Minimum of 3 years of postgraduate work experience

• Leadership experience preferred

• Proficiency in written and spoken English

^{* For the Executive MBA programs, outstanding professional experience may allow for application in exceptional cases.}