Digital Transformation

Make yourself and your company fit for the future

The digital revolution is changing not only the business world, but all areas of our lives. It is changing entire industries and forcing companies to rethink their business models to remain competitive. Therefore it is important to face the challenges of the digital transformation and at the same time to take advantage of the resulting opportunities.

What you will learn

  • Everything about current trends, technologies and developments that will be coming your way in the course of digitalization in the coming years
  • how to make your company or your business unit fit for the future
  • how to develop and implement new business models
  • how to assemble and lead agile teams

Take the chance and actively shape the digital transformation

By getting acquainted with new technologies, implementing digital processes and using innovative concepts in the course of the digital transformation, you will increase your personal competitiveness and that of your company.

Digital Transformation - Program Highlights

  • Digitalization and digital disruption
  • Platform strategies and network effects
  • Internet of Things, Industry 4.0, Blockchain, Machine Learning
  • Organizational development in the course of digitalization
  • IT security
  • Business modeling and innovation strategies
Digital Transformation
    • Target group

      The digital transformation permeates all areas of business and all hierarchical levels.

      If you want to...

      • actively drive forward the digital transformation in your company
      • advise customers on this topic, or
      • build up knowledge about the topic and future developments for yourself

      ...then you've come to the right place!

      Please note: You should have at least 3 years of work experience and a good command of English (as this is the language of instruction).

    • Program Content

      Module 1: Basics of Digitalization | 1 day

      • Economics of Information Goods
      • Competition, Pricing, Network Effects
      • Digital Platforms and Ecosystems
      • IoT, Industry 4.0 and Blockchain

      Module 2: Implementing Digitalization | 1 day

      • What is (not) Digitalization?
      • Building an Agile Organization
      • Machine Learning
      • Developing an IT-Security Strategy

      Module 3: Digitalization & Innovation | 1 day

      • Opportunity Recognition
      • Idea Development & Implementation
      • Intrapreneurship & Entrepreneurship Principals

      Module 4: Business Models in the Digital World | 1 day

      • Digital Business Modeling & Customer Development
      • Development of High-Performing Teams 
      • Creating and Managing Agile Teams 
    • Certificate

      After completing the course, you will receive a certificate including course details from the WU Executive Academy.


Thomas Funke

Managing Director, TechQuartier Frankfurt

- Start-ups & Company Formation
- Entrepreneurship & Innovation
- Idea Development & Implementation

Martin Giesswein

Co-Founder Talent Garden Vienna 2017/18,

DigitalCity.Wien Co-initiator, Exit-CEO Immobilien.NET 2014

Author, Podcaster, Keynote Speaker

More information:

Thomas Kolarik

Erste Group | Advisor to the CEO, Banca Comercială Română

Alfred Taudes

Professor | Department of Information Systems and Operations | WU Vienna | Austria

More information

Fast-track your MBA journey

Would you like to dive deeper into the subject of digitisation? Apply for the MBA Digital Transformation & Data Science and attend the program Digital Transformation and more in the part-time Master of Business Administration. You can also get credit for a continuing education program that has already been completed at the WU Executive Academy.

"Digi-Winner" Grant

Digi-Winner Logo

Did you know that you can receive the "Digi-Winner" grant up to € 5,000 for this program? The "Wiener Arbeitnehmer*innen Förderungsfonds (Waff)" is subsidizing this program. More information and conditions on the grant.

"Digital Skills Check" Grant

FFG logo

Small and medium-sized enterprises (SMEs) based in Austria can apply for funding of up to € 5,000 per employee with the "Digital Skills Check" from the Austrian Research Promotion Agency. Further information and all requirements for funding (in German).

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8 reasons for the WU Executive Academy

8 reasons for the WU Executive Academy

International accreditations, world-class faculty, real-time issues

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