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Digital Transformation
Make yourself and your company fit for the future
The digital revolution is changing not only the business world, but all areas of our lives. It is changing entire industries and forcing companies to rethink their business models to remain competitive. Therefore it is important to face the challenges of the digital transformation and at the same time to take advantage of the resulting opportunities.
Take the chance and actively shape the digital transformation
By getting acquainted with new technologies, implementing digital processes and using innovative concepts in the course of the digital transformation, you will increase your personal competitiveness and that of your company.
What you will learn
Digitalization and digital disruption
Internet of Things, Industry 4.0
Organizational development in the course of digitalization - how to make your company fit for the future
Platform strategies and network effects
everything about current trends, technologies and developments of digitalization
Business modeling and innovation strategies - develop and implement new business models
how to assemble and lead agile teams
Schedule
- Day 1: Corporate Digital Business (1 day, 8:30-6:00pm)
September 11, 2025 - Day 2: Digitalization & Innovation (1 day, 8:30-6:00pm)
September 12, 2025 - Day 3: Business Models in the Digital World (1 day, 8:30-6:00pm)
September 13, 2025 - Day 4: Digital Transformation Tools (1 day, 8:30-6:00pm)
September 14, 2025
- Day 1: Corporate Digital Business (1 day, 8:30-6:00pm)
Target group
The digital transformation permeates all areas of business and all hierarchical levels.
You are…
- a manager, innovator, analyst, consultant or professional who wants to actively drive forward digital transformation and business development in your organization.
- aiming at building a solid understanding of the potential impact of digitalization on your business.
- interested in gaining insights about digital business models and new technologies.
- eager to learn how to build and lead successful teams in the digital era.
Please note: You should have at least 3 years of work experience and a good command of English (as this is the language of instruction).
Program Content
Day 1: Corporate Digital Business
- Laws and methods of corporate digital business
- Corporate AI strategies and good practices
- Data Design Thinking Group Exercises
Day 2: Digitalization & Innovation
- Opportunity recognition
- Idea development & implementation
- Intrapreneurship & entrepreneurship principals
Day 3: Business Models in the Digital World
- Digital business modeling & customer development
- Development of high-performing teams
- Creating and managing agile teams
Day 4: Digital Transformation Tools
- Digital Disruption, Platform Economy, IoT
- Digital Transformation Strategies
- Digital Transformation Tools
- Development of a Digital Transformation Roadmap
Certificate
After completing the course, you will receive a certificate including course details from the WU Executive Academy.
Faculty
Thomas Funke
Managing Director, TechQuartier Frankfurt
- Start-ups & Company Formation
- Entrepreneurship & Innovation
- Idea Development & Implementation
Martin Giesswein
Co-Founder Talent Garden Vienna 2017/18,
DigitalCity.Wien Co-initiator, Exit-CEO Immobilien.NET 2014
Author, Podcaster, Keynote Speaker
More information: www.martingiesswein.com
Alfred Taudes
Professor | Department of Information Systems and Operations | WU Vienna | Austria
Fast-track your MBA journey
Would you like to dive deeper into the subject of digitisation? Apply for the Executive MBA Digital Transformation & Data Science and attend the program Digital Transformation and more in the part-time Executive Master of Business Administration. You can also get credit for a continuing education program that has already been completed at the WU Executive Academy.
"Digi-Winner" Grant
Did you know that you can receive the "Digi-Winner" grant up to € 5,000 for this program? The "Wiener Arbeitnehmer*innen Förderungsfonds (Waff)" is subsidizing this program. More information and conditions on the grant.
"Digital Skills Check" Grant
Small and medium-sized enterprises (SMEs) based in Austria can apply for funding of up to € 5,000 per employee with the "Digital Skills Check" from the Austrian Research Promotion Agency. Further information and all requirements for funding (in German).
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