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MBA Digital Transformation & Data Science

ⓘ During Covid-19, all our programs are adapted so remote participation is possible.


MBA Digital Transformation & Data Science | WU Vienna

Transform businesses with Digital Innovation

No matter where you turn, business is being radically transformed by digitization. New, lucrative opportunities await initiators while the currently-leading company is actually being disrupted by a newcomer.

Whether you see this as an opportunity or a challenge, you can face this situation head-on with the Professional MBA Digital Transformation & Data Science. Take advantage of the latest MBA in the WU Executive Academy's portfolio, pick up the tools and strategies needed to master digital challenges and transform your business.

Digitization, Disruption and Big Data

These days, digitization, disruption and big data rank high on the corporate agenda everywhere because the rapid transformation has an impact on all industries. Designed to equip you with the fundamentals of both these technologies and a range of management tools, this specialized MBA will be your link between management knowledge and digitization processes. The approach is very hands-on so you will be able to connect what you learn to the context of the increasingly-digitized world.

Business Core & Specialization

This MBA program entails 4 central parts: a "Business Core", "Data Science" (a 12-day program),  "Digital Transformation" (4 days) and one elective. You can influence the content of your MBA by choosing from a variety of offers; some modules have a strategy-drive focus, while others are more technical in nature. Current examples include "Blockchain Transforming Business“, „Organizational Design“, or „Data Governance“. In addition, you can choose the timing of several of your modules and thereby influence the intensity and duration of your MBA. 

    • Real-Life Content

      • You bring your business challenges to class for discussion
      • Real life cases and exclusive company visits
      • Apply your newly acquired knowledge directly to your job
    • Global Network

      • Over 4,500 members from  over 85 nations
      • Online student and alumni platform
      • Local community chapters
      • Exclusive events and services
      • A great resource for company insights and exchange
    • Blended Learning

      • Compact format with 18 months duration
      • Lectures in the classroom and through our online learning platform
    • International Faculty

      • Faculty members from top universities around the globe, e.g. Carlson School of Management, WU Vienna, INSEAD, Tel Aviv University, ECSP
      • Acclaimed experts and research leaders
      • Guest speakers from top corporations, e.g. TechQuartier, Mostly AI, Management Results Consulting

WU Executive Academy - Accreditations & Rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: 

  • Top 50: Financial Times European Business School Ranking 
  • Top 20: QS World University Ranking

Where our MBA Digital Transformation & Data Science Students Work (a Selection)

Logos MBA Digital Transformation & Data Science

Official Degree - Master of Business Administration

After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.

David Lindner

David Lindner

  • Marketing & Export | Traktorenwerk Lindner GmbH

Before the course big data seemed to be far away from my daily business in a small sized company. I categorized this topic to be important for big global players – I was wrong. Now not only that I have realized that I need to deal with big data issues, but I also feel competent enough to handle big data projects in my company.

Who is the MBA in Digital Transformation & Data Science for?

  • Data analysts aspiring to a management position
  • Experts from the technical field, who want to deepen their leadership skills and gain a good understanding of the general management topics.
  • Successful managers who see their future in the field of digitization and data science and who want to acquire the necessary expertise.
  • Executives who want to deepen and update their knowledge through an MBA program.
    • How can managers with 50-60 hours working time manage the program?

      Although our MBA program is challenging, it is designed for working executives. That's why students can access our online forums from their smartphones or tablets, giving them the flexibility to manage their workloads on the go, whether they're on their way to work, on a lunch break, or traveling around the world.

    • How are students evaluated during the MBA?

      • Participation in class: Students are continuously evaluated during classroom discussions and video conferences. Every contribution, whether written or spoken, is taken into account.
      • Individual assignments: Students are asked to participate in quiz questions, individual assignments or evaluated homework.
      • Group assignments: As part of a small team, students must prepare presentations, research papers or papers.

Financing your studies

Scholarship and advice to help you achieve your goals.

Career Services for Students and Alumni

A decision for an MBA program does not end after graduation: Read more about our lifelong services.

Would you like to learn more?

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