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Strategic Management: Navigate Your Company Successfully into the Future
Today's business world is characterized by constant change, uncertainty and complexity. Terms such as VUCA (Volatility, Uncertainty, Complexity, Ambiguity) and BANI (Brittle, Anxious, Nonlinear, Incomprehensible) illustrate the challenges that companies face. In this environment, strategic management becomes an essential skill to ensure long-term success.
A successful strategy requires more than just analyzing current trends. It is about actively shaping the future and managing organizations in such a way that they can adapt flexibly and sustainably to new conditions. Strategic Foresight offers managers the tools to not only manage uncertainty, but to actively use it to develop innovative and more resilient strategies. However, without the right leadership culture, even the best strategies often remain ineffective. New Leadership comes into play when it comes to actively involving employees in agile and flat hierarchies and increasing creativity and commitment. A tangible purpose and a clearly communicated vision that encompasses economic success and social and ecological responsibility are success factors that positively influence the success of a sustainable strategy.
Your Path to Successfull Strategy Implementation
The WU Executive Academy is your partner when it comes to developing future-oriented skills in strategy and leadership. Our practice-oriented executive education programs combine the expertise of WU Vienna with the requirements of today's business world. The Global Executive MBA focuses on strategic foresight and international leadership, while the Strategic Management for Executives compact program provides you with up-to-date strategic know-how and tools to navigate your company through turbulent times. You will learn how to design and implement a sustainability strategy in the ESG & Sustainability compact program, and no strategy implementation succeeds without good project management - which is what our Vienna Executive MBA Strategic Project Management comprehensively prepares you for.
The challenges of modern business are great - with the right strategies and strong leadership, you can turn them into opportunities. Discover our entire program portfolio, which focuses on strategy and leadership, and embark on a new era of success.
WU Executive Academy: Accreditations & MBA-Rankings
The WU Vienna University of Economics and Business is one of Europe's leading universities and can look back on over 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings:
Top 40: QS World University Ranking
Top 45: Financial Times European Business School Ranking
125 Years of Teaching Experience
Prestigious academic pioneer: There are reasons why thousands of students from over 100 countries choose to study at the WU Vienna. Europe’s largest business university takes its responsibility to forge tomorrow’s leaders very seriously. Our unique vision of intelligent, sustainable leadership offers a significant competitive advantage in international business.
Top international faculty: Our faculty comprises an exclusive pool of some of the finest academic and business management minds around the globe. They are offering a wealth of real-world experience in leading international companies.
Research-led teaching: The quality of didactic content exerts a significant influence on the success of individuals, companies and, society as a whole. The foundation of curated, ongoing research guarantees the efficacy of our programs.
Leveraging cutting-edge theory into business practice: The core expertise we offer derives from an intensive and focused exchange with a range of business sectors and industries. This results in a proven hybrid of cutting-edge research and rock-solid, effective business practice.
Triple accreditation: The WU Vienna is one of only a few business universities worldwide awarded prestigious triple accreditation, confirming our place among the world’s elite.
High international rankings: We are justifiably proud of our top positions in leading international rankings.
Custom-designed learning environment: In the middle of a campus rich with award-winning architecture, the WU Executive Academy stands out. Our stunning, new building is custom-designed to provide the ultimate modern learning environment.
Study in the Heart of Europe
Beautiful study location - Vienna: An incomparable fusion of past and present, Vienna is a stunning place to work and study. Austria’s capital city pairs superb, modern infrastructure with art, architecture, culture, and cuisine. Consistently ranked among the most liveable cities in the world. Vienna is a thriving, accessible, central European hub for business, and home to numerous large corporations and international organizations.
Join a Diverse Network
Selected peer group: A challenging, stimulating environment is essential to maximize the benefits of our programs. Participants join a carefully selected, proactive group of like-minded, dynamic, responsible leaders. Together they question, discuss and debate the cases and solutions presented. The professional network built during your studies will continue to support your career long after you complete your learning journey.
Multicultural synergies: It would be absurd to study in a way or in an environment which did not reflect the most basic reality of international business. The broad range of nationalities and cultural backgrounds constituting the peer group contributes further to the added value of our programs. Offering a thought-provoking richness of perspectives.
Diverse industries and roles: The executives and managers who study at the WU Executive Academy come from a range of industries and companies. They play the most varied roles within these organizations. This diversity combines to offer an additional wealth of exciting insights into the challenges of the fast-paced, modern world of international business.
Varied, stimulating perspectives: Your colleagues’ diverse perspectives and the solutions you evolve combine to challenge you to consider things from a different perspective. A dynamic synergy arises within the peer group and your individual attitude evolves to an advanced level of innovative openness.