3 Marketing Trends to Watch for Those With an MBA in Marketing

With an MBA in Marketing, you’ll want to apply your new knowledge and skills immediately on the job. Whether you want to take on more responsibility in your current role or you’re seeking a promotion, then your MBA in Marketing is a great asset to add to your CV. That being said, WU Executive Academy will prepare you with an MBA while also giving you the tools you need to succeed in the workplace.

Staying up-to-date with trends is essential in business, especially within the world of marketing. With the integration of new technology and platforms, including social media, trends change constantly and drastically. At WU, you’ll be able to bring the real-world business challenges you face into the classroom for discussion and feedback. Continue reading to find out what marketing trends to hop on after earning your MBA in Marketing.

1. Content Marketing for Brand Awareness

In the world of marketing, content is king. Today’s society participates in rapid content consumption with access at their fingertips at all times. User engagement and brand awareness skyrocket with consistent and targeted content production from brands. During your MBA program, you’ll benefit from real-life cases and exclusive company visits that will help you implement marketing strategies that can help boost overall brand awareness.

Another category within content to be aware of is the unstoppable rise of video content. This leading trend is taking over a number of online platforms, with users enjoying it as a more efficient form of consumption than written content. You’ll learn how to go omnichannel with your communications. Through gaining insight as to how to reach your customers with emotions and facts effectively, you will be able to create a seamless user experience.

2. Consider Influencer Marketing After Business School

Influencer marketing is a fast-growing field within the industry and is a lucrative way for businesses to bring both awareness and reliable testimonials out to their audiences. This involves providing a contract with a social media user who resonates with your brand image for presenting your products to their following in search of user engagement and credible business promotion.

After expanding your knowledge during business school, you can encourage your team at work to experiment with different forms of influencer marketing. During the Marketing and Sales Lab, you’ll have a chance to explore hot topics in marketing as well as try your hand at trend spotting. Collaborating with other MBA participants, you’ll create plans and share innovative ideas to pursue these trends within your own business.

3. Voice and Image Search Expected to Reign

Between Apple’s Siri, Amazon’s Alexa, and the Google Echo voice functions, households around the world have access to voice searches. Without having to lift a finger, users can find the information they are looking for instantly. In terms of marketing, it’s important to think about how your products, services, and content can best show up through these voice searches.

Image searches further ease the process of seeking the information. And rather than worrying about reaching out to your audience, you can focus on simply making your products discoverable by your audience. Focusing on SEO and careful marketing integration will help search engines best read your website, products, and services, making them accessible under these voice and image searches that are rising in popularity.
 

Are you interested in earning your MBA in Marketing?

Contact WU Executive Academy for more information!