Employer Brand Manager | Online Program
Two-country certificate course of the German Employer Branding Academy in cooperation with the WU Executive Academy of the WU Vienna and the Executive Education Center of the TU Munich.
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©WU Executive AcademyDuration
4 months, 12 days
Next start
November 13, 2025
Details
Curriculum
Faculty
Course Details
Employer branding is increasingly becoming the focus of attention and companies understand that it takes not only professional know-how but also financial and human resources to embed employer branding holistically in corporate strategy. More and more companies invest a lot of money in employer branding, making it all the more important to place these investments in competent hands.
This certificate course provides the tools to act competently in all phases of the employer branding process. Because the program teaches how to design and manage employer branding in such a way that suitable employees are found, their identification with the company is increased and their willingness to perform is enhanced. In this program you will acquire both scientifically sound theory and practical skills to systematically and effectively turn your company into a successful brand.
Language
German
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As an Employer Brand Manager, you are empowered to…
define an employer positioning (Employer Value Proposition) aligned with corporate goals.
implement the employer positioning.
ensure the effectiveness and consistency of the employer’s presence on an ongoing basis.
introduce and institutionalize the employer positioning internally.
set up effective employer brand management.
Course Information at a Glance
Schedule Autumn 2025
M1 November 13–15, 2025 | Employer Branding Fundamentals and Strategy
M2 December 4–6, 2025 | Internal Employer Branding
M3 January 15–17, 2026 | External Employer Branding
M4 February 12–14, 2026 | Employer Brand Management
Each module takes place over 3 days from 9:00 AM to 3:00 PM.
Target Group
This part-time program is a continuing education offering for managing directors, division and staff managers, as well as senior employees in medium-sized companies, corporations, and public institutions - for example, from the fields of HR, corporate communications, and marketing - who want to qualify for the role of an Employer Brand Manager by acquiring the corresponding competencies at an academic level.
For university and college graduates (from Bachelor’s degree) of all disciplines: minimum of 2 years of professional experience.
For individuals without an academic degree in leadership positions: minimum of 4 years of professional experience.
Certificate
The certificate course concludes with the "Employer Brand Manager" certificate.
Successful participation requires attendance in all four modules and the final presentation of the team project. Successful completion is confirmed with a certificate from the German Employer Branding Academy in cooperation with the HHL Leipzig Graduate School of Management and the WU Executive Academy.
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©WU Executive AcademyInternational Seal of Quality
The WU Vienna University of Economics and Business is one of Europe's leading universities and can look back on 100 years of excellence in executive education. As a university we are commited to high quality standards and independence. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: #46: Financial Times European Business School Ranking #59: QS World University Ranking: Business & Management Studies #60: Financial Times Executive MBA Ranking
View detailsGerman Employer Branding Academy (DEBA)
HHL Leipzig Graduate School of Management
ZEIT Job Markets, DIE ZEIT – ZEIT ONLINE – ACADEMICS
and with kind support from IVENTA
For the "Employer Brand Manager" program, the following discounts and funding options are offered:
Early bird discount of 5% for registration at least 3 months before the event start
Company discount of 5% when booking 2 places through one company
Company discount of 10% when booking at least 3 places through one company
Installment plans for self-payers – please inquire directly with DEBA
5% discount for WU alumni
Additional scholarships and external funding opportunities
Next start
November 13, 2025
Application Deadline
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