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Dieter Scharitzer Portrait

dieter.scharitzer@wu.ac.at

Ass. Prof. Mag. Dr. Dieter Scharitzer

Assistant Professor

Biography

Institute for Marketing Management | WU Vienna University of Economics and Business

Faculty

Short Program

Employer Brand Manager | Online Program

Short Program

People & Culture Management

Certificate Program

Certificate Program Diplom Betriebswirt

Certificate Program

Certificate Program Marketing & Sales

Articles

MarketingSales

A woman sits with a laptop on a turquoise-colored chair and looks to the side. On the wall is a graphic with various symbols and diagrams around the words "Customer satisfaction". The floor is made of wood, the wall is light beige.

Today, Customers Are the Ones Who Call the Shots

In the digital age, customers hold the power: Companies must act based on data and focus on pull strategies.