Orientation and Basics of Business Administration

Fundamentals of Business Administration, Basic Terms of Business Management and Management Theory, Business Planning, Organization

Fundamentals of Accounting

Accounting, Cost Accounting, Planning, Control, and Coordination of evaluated business processes with a view to maximizing business success

Financial Management

Sequence planning and control regarding the use of financial resources, financial mathematical methods for investment decision-making

Market & Customer in the Digital Age

Basics and manifestations, marketing in the societal context - relationship between marketing and society; digitization, globalization and target group issues in the societal context

Consumer Behavior

Psychological basics, depth psychological aspects of marketing, cognitive psychology, information processing and semiotic theories

Strategic Marketing

Creating marketing concepts/marketing plans: markets, distribution channels, customer segmentation, positioning, target group management, marketing mix

Corporate Communication

Basics of public relations and PR, discussion based on concrete examples, instruments of classical PR as well as public relations in the online area, crisis communication

Sales & Sales Psychology

Identification and acquisition of potential customers, choice of distribution channel, distribution networks, leadership of sales teams, sales success monitoring

Economic and Business Understanding

Fundamentals of economics. Introduction to economic thinking and market-related contexts. Business Case - Market Simulation Game

Project & Process Management

Project and process management: project planning, project structure and project controlling, process flows, process documentation

Strategic Business Management

Systematic consideration of strategic business management, corporate identity, business organization & IT

Human Resource Management & Business Organization

Personnel, leadership and organization/leadership: Essential business and social science issues in the field of 'People and Organizations', personnel management, employer branding

Legal Framework Conditions

General legal foundations, labor law, procurement law, data protection law and IT security

Interpersonal Management Skills & Future Topics

Team competence, negotiation training, diversity - intercultural communication, input and discussion on current topics with experts from the business world

Sectoral Marketing

Marketing & Society, Service Marketing, International Marketing, Technology Marketing, and Industrial Goods Marketing

Practical Project

Independent description and reflective engagement with a professional project or professional topic against the background of the subjects of this curriculum.

The Diplom Betriebswirt program is ideal for those looking to advance their careers while pursuing a management degree on a part-time basis. It is particularly beneficial for:

• Individuals with a high school diploma and work experience who want to further their education in business administration alongside their job.

• Professionals seeking to develop their management, leadership, and soft skills.

• Experienced professionals from marketing and sales looking to deepen their business knowledge.

• Graduates of university programs who want to complement their expertise with management knowledge.

Upon successfully completing the program, you will receive the certificate "Akademische Diplom Betriebswirt*in ^(WU)" or "Akademischer Diplom Betriebswirt ^(WU)", abbreviated as "aDipl. BW^WU", awarded by the Vienna University of Economics and Business (WU).

Our selection process involves careful consideration of the following factors:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

Applicants must meet the following formal requirements:

CBA (Diplom Betriebswirt), Logistics & Supply Chain Management, Marketing & Sales, Public Auditing, Risk & Insurance Management

• Minimum of 1 year relevant work experience depending on previous school/academic education

• Completion of an Austrian or EU-approved university or college degree (all fields of study), and/or

• General university entrance qualification (Matura, Berufsreifeprüfung)

• Proficiency in written and spoken German

Health Care Management

• Undergraduate degree (Bachelor 180 ECTS or equivalent) from a recognized post-secondary institution or a relevant professional qualification in the health sector.

• Minimum of 2 years of postgraduate work experience

• Proficiency in written and spoken German