A VUCA world

December 10, 2018

How Donald Trump & Brexit are impacting the MBA

Barbara Stöttinger took over the deanship at Austria’s WU Executive Academy three years ago. She says now, more than ever, diversity and internationality are key for leadership development in the MBA.

Picture of Barbara Stöttinger with a microphone — Barbara Stöttinger talks about the influence of current world events on the Global Executive MBA.

This article was published by BusinessBecause and can be read here.

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Prof. Barbara Stöttinger

Barbara Stöttinger is former Dean of the WU Executive Academy. She completed a doctorate at WU and a habilitation in the field of International Marketing in 2003. Before she joined WU’s Institute for International Marketing Management, she worked in the field of marketing at a global consumer electronics manufacturer and as a consultant. Her research has frequently led her abroad, including extended stays in the US and Canada. Barbara Stöttinger has also been a sought-after lecturer in the fields of marketing and international marketing for years. She has received numerous teaching awards for her lectures in Europe, Asia, and North America.

Contact

Dario Goullon-Pauliks, M.A.

Program Manager

Global Executive MBA

gemba(at)wu.ac.at
+43-1-31336-5096

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A VUCA world

December 10, 2018

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