Business & Corporate Development strategies

November 26, 2015

Compact joint certificate program with the University of St. Gallen

The University of St. Gallen (CH) and the WU Executive Academy of the Vienna University of Economics and Business have extended their collaboration: they will soon offer a joint certificate program in Business and Corporate Development Strategies. 

The focused training will comprise of three modules held in St. Gallen, Vienna and in Berlin at the world's most important strategic management conference. The modules are designed to provide students with a broad range of strategic specialist and leadership know-how, enabling them to excel, either as in-house experts or as independent contractors, at devising effective and efficient strategies. In addition, a comprehensive set of interactive e-learning and e-tutoring sessions will help participants deepen their understanding of their roles as strategic decision-makers in an international environment. The closing date for applications is March 31, 2016.


Managers cannot ensure the long-term success of businesses unless they take the right strategic decisions. Therefore, the Business and Corporate Development Strategies program, which will be taught in English, is specifically designed to help executives and strategy managers navigate market and competitive environments that are becoming increasingly complex and dynamic.

Special offer for alumni: 10% discount for members of WU Alumni Club and WU Executive Club

“This program enables participants to understand and deal with strategic issues and problems in today’s markets. It features an innovative combination of e-learning, experimental learning and face-to-face-methods, and tackles important issues such as growth strategies, strategic problem solving, as well as dealing with turbulence, uncertainty, and disruption,” says the program's academic director, Prof. Phillip Nell from WU Vienna's Institute for International Business. 

Three countries, three modules, one strategy project

The three modules at the University of St. Gallen, the WU Executive Academy in Vienna and in Berlin will last between two and five days. Thanks to an innovative mix of e-learning, in-class and individual transfer sessions, the program will offer an optimal setting for participants to prepare for handling strategic issues professionally and confidently, irrespective of whether they inspire strategies, contribute to the development of strategies or are responsible for implementing strategies.

In order to gain an even better understanding of how to take immediate practical advantage of the things they learn throughout the program, participants will be required not only to attend the three modules but also to work on capstone strategy projects, which they can draw from their own work environments.

Strategic Management Society — visiting the best of the best

The program's third module will feature a real highlight. During their stay in Berlin, participants will go to the Strategic Management Society's annual conference, which is the biggest event of its kind in the world, providing more than 3,000 experts from 80 countries with a forum for sharing the latest research findings and best practices in the field of strategic management.

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