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Engagement Part 2 - Engage Your Employees

October 26, 2020

LinkedIn Company Tips by Sandra Bichl

As CEO of the career consulting company Career Angels, Sandra Bichl is also an internationally renowned LinkedIn expert - not only when it comes to the optimal design and use of personal profiles (All Star level - personal profiles), but also for LinkedIn pages of companies (corporate profiles). In addition to basic tips that are essential to both personal and corporate pages, Sandra also shares insights that allow companies to be perceived as attractive employers in the world's leading career network.

In this new LinkedIn tip series, Sandra Bichl shares every Monday a new tip to professionally pimp up your own company profile:

Engage Your People

By tapping into your employees’ networks, you will be able to reach a much wider audience without having to look for new engagement from scratch.

First and foremost, you’ll have to make sure all employees connect their profile to the Page properly. Their profiles should be uniform and clearly point to them being a part of your team. Create a sense of community by ensuring that employee profiles follow a template.

Then, have your employees re-share your content. Notify them of your most important posts and encourage them to share your company content to their own network. You can also do it the other way round, and share your employees’ content on your Company Page. This way, you’re showing that you trust your employees and care about what they have to say. You can also re-share your employees’ @mentions as a way of showing your appreciation for them.

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Last but not least, add a link to your LinkedIn Company Page to everyone’s email signature. Just as linking to your page in newsletters and blog posts, it’s a great way to ensure that the page catches the attention of a few extra pairs of eyes.

For more information about how to make the most out of your LinkedIn page, please click here.

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