Engagement Part 4: Joining the Conversation

November 16, 2020

LinkedIn Company Tips by Sandra Bichl

As CEO of the career consulting company Career Angels, Sandra Bichl is also an internationally renowned LinkedIn expert - not only when it comes to the optimal design and use of personal profiles (All Star level - personal profiles), but also for LinkedIn pages of companies (corporate profiles). In addition to basic tips that are essential to both personal and corporate pages, Sandra also shares insights that allow companies to be perceived as attractive employers in the world's leading career network.

In this new LinkedIn tip series, Sandra Bichl shares every Monday a new tip to professionally pimp up your own company profile:

Joining the Conversation

Now that you’ve got your original content covered, and the posts are ready and scheduled, you can start engaging with conversations outside your own Company Page.

Start by joining a few groups. It’s an effective way to highlight your Company Page and attract even more followers. Remember to only join groups that are relevant to your business. Don’t join too many, so that you can stay up to date with the discussion and participate actively.

Don’t be afraid to use hashtags. They can help you grow your exposure and expose your brand to a wider, relevant audience. By joining topical conversations and associating your Page with relevant hashtags, you can participate in conversations while representing your brand. Don’t go overboard, though – 3-5 hashtags per post is enough.

Go ahead and tag others in your posts. @mention influencers or other Pages you admire.This way, you can reach new audiences – when you tag someone, their followers will see it.


Keep an eye on trending topics in order to reach new audiences. Post content around the topics to surface in those results. Remember to join the conversation only if you have something relevant to add. Those kinds of posts should be only a small part of your content.

For more information about how to make the most out of your LinkedIn page, please click here.

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