Exploring Mobile Commerce for Students Earning an MBA in Marketing and Sales

A successful business owner knows how to meet their customers wherever they are. In our digital world, that means reaching the growing sea of online consumers. Today, mobile devices are indispensable to the way we operate in our daily lives; cell phones and tablets go wherever we go. For businesses, this has opened the doors to new sales opportunities and increased profits.

Mobile commerce refers to the buying and selling of goods or services through mobile devices, such as smartphones. It encompasses routine activities from mobile banking to buying products on apps such as Amazon. In recent years, the services on mobile devices have become faster, more secure, and more scalable. Those looking to expand their marketing and sales efforts will find new opportunities in the field of mobile commerce. Read on to learn more about the key benefits and strategies to consider!

A Look at the Different Types of Mobile Commerce

When running a business, it’s important to identify where and how your customers operate. Those pursuing an MBA in Marketing and Sales will learn how to reach their customers through the right distribution channels, including online sales. Mobile commerce is an advancement of eCommerce, enabling people to make sales and purchases from almost anywhere using just their mobile phone. The ease of transaction has been a trigger for new services while helping existing ones grow.

The world of mobile commerce can be divided into three categories: mobile shopping, mobile banking, and mobile payments. Mobile shopping includes any purchases over a mobile device through specific apps and optimized websites. Likewise, mobile banking uses a dedicated app to make financial transactions easier and faster. Mobile payments allow users to buy products in-person using digital wallets such as Apple Pay, eliminating the need for a physical bank card or cash. For each type of mobile commerce, the focus is always on the convenience and speed that it affords customers. For businesses, this translates into increased sales and higher profits.

The Benefits of Mobile Commerce

Beyond its ease and convenience for consumers, mobile commerce has a number of advantages for businesses. Successful companies know how to inspire their customers through an effective interaction of marketing and sales. A good marketing strategy is about creating tailored content to connect with your customers. Students in an MBA program in Marketing and Sales will learn how to create an omnichannel communication strategy that pulls from the data of existing customers. Through mobile commerce, you can gain information about customers to build a more personalized experience for them. Through deep analytics, businesses can learn about their customer’s age, location, and shopping history. You can ensure they see the products they want and are able to make quick purchases on the spot.

Developing a Mobile Commerce Strategy After Your MBA Program

As a business, your mobile commerce experience should be an extension of your other purchasing channels. It should be consistent with your brand image and meet the needs of your consumers. Creating an app will expand your relationship with customers, allowing them to access your products any time, any place. Ensure that the look and feel of the platform matches the other experiences that customers have of your business. Once you’ve opened up the mobile channel, focus on creating a fast and accessible service.

In-app payments are a good way to create efficient monetary transactions. Customers will value a shopping experience where they can make quick purchases without the need of support. On the other hand, customers will avoid making purchases when there are long wait times. For that reason, mobile apps should prioritize speed and ensure quick load times for processing payments. By taking advantage of these new sales channels, businesses can expand their reach in the digital age.

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