GEMBA Ventures Investment Club: Students invest in startups with purpose

It all started at the Africa Immersion, a study trip to the Kenyan capital of Nairobi as part of the WU Executive Academy's Global Executive MBA program - around 40 executives took part. "Someone at the dinner said: there is so much leadership experience and management knowledge gathered around the table here, you should make something useful out of it," Sonal Trivedi recounts. The co-CEO of Dallas-based management consulting firm The Como Group was immediately inspired by her fellow student's statement.

Along with others, a lively discussion ensued that would continue for the next few days of the Africa trip. "We visited a lot of startups and companies in Nairobi and saw how much meaningful work they were doing for society and a better life for the people there," Sonal Trivedi says. Soon, the idea of launching a venture capital investment club was born. The background was also the idea of maintaining contact with fellow students who had become friends in the meantime - and to improve society with a joint project. The idea was to use a venture capital investment club to provide financing for promising purpose-driven tech startups in the start-up phase that use technological innovations to improve the reality of life for many people in various sectors.

Together with fellow students Sajid Leibner (Director Operational Excellence & Strategic Pricing )and Florian Gradwohl (CFO), Sonal Trivedi (Co-CEO) founded a limited liability company, and with fellow student Ana Lipovac (Legal Cousnel) they formed their management board.

Teamwork: together we are stronger

For six months, the four Global Executive MBA students tirelessly researched the laws, regulations and tax conditions surrounding investment clubs and contacted companies and private investors to set up "GEMBA Ventures".

A total of 17 of the 40 GEMBA students are now involved in the club and more are joining. The members of the investment club meet regularly from around the world and enjoy staying connected post EMBA.  Vienna emerged as the location for strategic reasons. "Vienna connects us and I love coming here - and there are many international organizations and companies gathered here, the central location in Europe is also a plus," says Sonal Trivedi.

In the meantime, the GEMBA investment club has already collected around one million euros.

Seed funding for purpose-driven startups

This is to provide seed funding to startups especially from emerging and developing countries like Africa and India. "We focus on early-stage, meaning-driven startups because we see a lot of potential here to make a positive impact on society," says Sonal Trivedi. Specifically, the focus is on startups in the following industries:

• Healthtec: Technological innovations in the healthcare sector can make a big difference: "We want to enable the population to have access to affordable, high-quality healthcare. Especially in remote areas in African and Indian countries, it is often difficult to get people to the nearest hospital without long transports. Here we find solutions in telemedicine and digital health very worthy of support," says Trivedi.

• Fintech: Traditional banking systems are increasingly being digitized and disrupted by alternative fintech startups. In Africa, Mpesa, a payment system based on simple cell phones, is now very well established. "Many people own a simple button cell phone and can use it to transfer cash via Mpesa - a gamechanger for access to finance," says Sonal Trivedi.

• Agritech: Millions of people worldwide depend on agriculture - and the harvest in turn depends on the weather. Climate disasters make entrepreneurial survival in this industry more difficult. "That's why we particularly want to support startups that develop innovations in the field of agriculture - for example, in irrigation or cultivation," says Sonal Trivedi.

A further investment round will be opened in June - "the focus currently remains on Global Executive MBA students and alumni," says Sonal Trivedi. In the future, the team around Sonal Trivedi also wants to open the club to companies and officially register for it: "The registration process is still ongoing, but we are confident that companies will soon be able to participate as well," says Sonal Trivedi.

To learn more please contact contact(at)gembaventures.com

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