The LinkedIn Ecosystem

November 23, 2020

LinkedIn Company Tips by Sandra Bichl

As CEO of the career consulting company Career Angels, Sandra Bichl is also an internationally renowned LinkedIn expert - not only when it comes to the optimal design and use of personal profiles (All Star level - personal profiles), but also for LinkedIn pages of companies (corporate profiles). In addition to basic tips that are essential to both personal and corporate pages, Sandra also shares insights that allow companies to be perceived as attractive employers in the world's leading career network.

In this new LinkedIn tip series, Sandra Bichl shares every Monday a new tip to professionally pimp up your own company profile:

The LinkedIn Ecosystem

Tips 1-7 covered the most important aspects of running a Company Page. But that’s not where the journey ends. You’re now ready to expand and explore the LinkedIn ecosystem and all it has to offer. You can add specialized pages to highlight specific parts of your business.

If you want to share specialized content with a specific target audience, create a Showcase page. You can highlight a portion of your posts to make sure it reaches exactly who you want it to reach.

Want to advertise your company among potential employees? Use LinkedIn’s Career Pages. You can tailor the page to showcase your company’s values, mission, and culture. You can also use it to broadcast job openings.


If you’re up for it, you can also make use of LinkedIn’s paid services. LinkedIn Ads lets you collect quality leads and helps you reach even more professionals in the LinkedIn feed.

For more information about how to make the most out of your LinkedIn page, please click here.

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