Why "Smarketing" can do more than marketing & sales

June 12, 2019

Prof. Barbara Stöttinger and Dmitry Osokin talk about concerted marketing & sales

Marketing and sales are traditionally viewed as separate, or even in competition with each other. Understanding both, however, is the key to professional success in either industry.

Two people shaking hands — Marketing & Sales should work together instead of competing with each other.

Imagine you are trying to sell an apple. Marketing will tell you the story about the apple, about how it was picked, and how it came to be where it is today. The apple’s identity is as important as the apple itself. Sales, meanwhile, will get you the highest price for the apple, and will make sure that the customer keeps come back to buy more apples.

You can read how important it is to align these two views in the recently published article on BusinessBecause here:

https://www.businessbecause.com/news/part-time-mba/6095/marketing-sale

Prof. Barbara Stöttinger

Barbara Stöttinger is former Dean of the WU Executive Academy. She completed a doctorate at WU and a habilitation in the field of International Marketing in 2003. Before she joined WU’s Institute for International Marketing Management, she worked in the field of marketing at a global consumer electronics manufacturer and as a consultant. Her research has frequently led her abroad, including extended stays in the US and Canada. Barbara Stöttinger has also been a sought-after lecturer in the fields of marketing and international marketing for years. She has received numerous teaching awards for her lectures in Europe, Asia, and North America.

Dmitry Osokin

Dmitry Osokin is Business Head Unit at Takeda and Professional MBA Marketing & Sales alumnus.

Why "Smarketing" can do more than marketing & sales

June 12, 2019

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