The degree program "Practice-Oriented Business Administration" focuses on practical business knowledge and methods as well as economic, legal, and psychological content. The variety of topics enables students to understand the various impacts of entrepreneurial decisions and to act proactively within complex business processes.

Students are enabled to participate independently in complex technical projects in an entrepreneurial context and to lead them. They learn to take responsibility for decisions even in unforeseeable work or learning contexts, which strengthens their abilities for flexible adaptation and successful action in different situations.

The aim of the part-time bachelor's degree is also for students to develop the ability to responsibly and critically engage with the actions of individual employees and entire teams in the context of management tasks. They also learn to give constructive feedback to actively contribute to the development of employees.

Students are trained to present content in a target group-oriented and situation-adapted manner, especially problem analyses. They acquire the ability to identify business management fields of action and develop appropriate solution possibilities. Furthermore, they learn to discuss complex subject-specific concepts and derive comprehensible proposals for decision preparation.

Participants develop the ability to recognize interfaces between business administration, law, society, and ecology and to determine the well-founded interaction of these systems. In addition, they learn to respond appropriately to interdisciplinary challenges and to develop situationally appropriate solution proposals.

Efforts are being made to develop strategies and implementation plans for the further development of processes in organizations and for coping with challenges. This includes incorporating analysis results as well as considering stakeholders and interdisciplinary framework conditions, including legal, sustainable, and social aspects.

Students are enabled to make evidence-based and comprehensible decisions in complex and unfamiliar situations. Different perspectives and innovative solutions are taken into account.

The aim is also to reflect on one's own actions in a professional context and to develop an independent position based on critical examination and scientifically founded evidence.

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written

The part-time Bachelor in Business Administration at the WU Executive Academy offers a comprehensive academic education with a strong practical focus – ideal for those who are ready to actively shape their professional future. The program combines solid theoretical foundations with applied knowledge, empowering you to take your career to the next level.

This program is particularly suited for:

• Experienced professionals who want to deepen their expertise in business administration and pursue an academic education with a focus on corporate management.

• Entrepreneurs aiming to strengthen their business strategically, leverage new growth opportunities, and achieve long-term success with in-depth business knowledge.

• Aspiring leaders without a background in business administration who wish to acquire essential knowledge in a compact and practice-oriented format.

• Professionals stepping into leadership roles, who want to prepare thoroughly for management responsibilities and confidently transition into their new position.

• Academic graduates seeking to expand their knowledge and enhance their professional and academic profile with an additional business administration degree.

In the part-time Bachelor (CE) Business Administration at the WU Executive Academy, you will choose one of three specializations to deepen your business knowledge. The available options are:

• Marketing & Sales: Focus on strategic marketing, brand management, online and offline marketing, and social media.

• Future Business: Practical skills in entrepreneurship, sustainability, and digitalization.

• Logistics & Supply Chain Management: Specialization in logistics management, transportation economics, and digital challenges in supply chain management.

• Risk & Insurance Management: Focus on risk management and insurance expertise, with elective courses on insurance companies or insurance brokers.

Regardless of the specialization you choose, the business focus of the program remains the same. In the overarching Business Core, you will gain a comprehensive understanding of practical business fundamentals, economics, legal content, and market-oriented topics, providing you with a well-rounded and solid education.

Upon successful completion of the part-time Bachelor's degree in Business Administration, you will be awarded the academic title Bachelor of Science (Continuing Education) ^WU, abbreviated BSc (CE) ^WU, by WU Vienna University of Economics and Business. This internationally recognized degree not only confirms your solid business education but also highlights your practical skills and commitment to continuous learning – a valuable foundation for your professional development.

Our selection process involves careful consideration of the following factors:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written