Orientation and Basic Business Knowledge

Introduction and basic overview of general business administration ("ABWL"), general management and management theory.

Principles of Accounting

Students acquire in-depth knowledge in areas such as bookkeeping, cost accounting, planning, control and coordination of evaluated business processes. The aim is to prepare them for the challenges of the modern business environment and to enable them to contribute to the company's success.

Financial Management

This course explores process planning and control in relation to financial resources. Participants also acquire knowledge of financial mathematical methods for investment decisions.

Market & Customer in the Digital Age

Gain an insight into the basics and characteristics of marketing in a social context. Our speakers will provide you with input to understand trends such as digitalization or globalization and the resulting influences on target groups.

Consumer Behavior

This course of the bachelor program teaches psychological foundations, including depth psychological aspects, findings from cognitive psychology as well as information processing and semiotic theories. This broad range of concepts enables students to develop an in-depth understanding of consumer buying behavior and the impact of operational marketing strategies.

Strategic Marketing

As part of the bachelor's degree program in Future Business, participants learn how to create marketing concepts and plans. Various aspects such as markets, sales channels, customer segmentation, positioning, target group management and the marketing mix are covered.

Corporate Communications

The course content covers fundamental aspects of public relations and public relations work, which are discussed using specific examples. The instruments of traditional PR and online public relations are covered. Students also learn how to design PR campaigns and subsequently measure their success. This enables them to develop effective communication strategies and influence a company's image in a targeted manner.

Sales & Psychology

Students are trained in the identification and acquisition of potential customers. They also learn about the choice of sales channels and the development and management of sales networks. Another focus is on the management of sales teams and the subsequent monitoring of sales success.

Economic and Business Management Understanding

The curriculum of the bachelor's degree program in Future Business includes the basics of economics, including an introduction to economic thinking and market economy contexts. In addition, participants take part in a business case simulation game, which includes a market simulation. This allows them to learn about different business models, gain practical experience and apply their theoretical knowledge in real economic scenarios.

Project & Process Management

This course of your bachelor's degree in Future Business covers both project and process management. Participants acquire skills in project planning, structuring and control. At the same time, they analyze and document process flows.

General Management

The course takes a systematic look at strategic general management, including topics such as corporate identity, business organization and IT. Students gain a comprehensive understanding of the development and implementation of corporate strategies as well as the organization and integration of information technology to support business processes.

Human Resource Management & Corporate Organization

Key aspects of personnel, management and organization or leadership are dealt with here. This includes business and social science issues in the area of "people and organizations", as well as personnel management and employer branding. Participants acquire in-depth knowledge in order to develop effective management strategies and strengthen employee loyalty.

Business Law Framework

The curriculum of the WU Executive Academy's bachelor's program with specialization in Future Business includes general legal principles as well as specific areas such as labor law, public procurement law, IT and data security. Participants gain a comprehensive understanding of the legal framework under which companies operate and learn how to implement this in their professional practice.

Interpersonal Management Skills & Future Topics

The bachelor's degree course also teaches important soft skills such as team competence, negotiation training, diversity management and intercultural communication. In addition, current topics are discussed and analyzed with experts from the business world in order to offer participants a practical insight into relevant developments.

Sectoral Marketing

Your bachelor studies relates to the interface between marketing and society as well as specific topics such as service marketing, international marketing, technology marketing and capital goods marketing.

Qualitative and Quantitative Research Methods

In this course of your studies in Future Business, the entire process of market research is examined, both in marketing management and in consumer behavior. You will gain a sound overview of the methods used in market research.

Marketing & Sales Case Studies

As part of the curriculum, participants are given the opportunity to describe and reflect on an independent professional project or professional topic. The content and methods learned in the various subjects of the curriculum should be applied.

Practical Casework

At this point in their bachelor's degree in Future Business, students have the opportunity to describe and reflect on their own practical project or professional topic. The content and methods from the subjects in the curriculum are used to develop practical solutions and examine the topic from different perspectives.

Bachelor Thesis

As part of the bachelor's degree program "Practice-oriented Business Administration", each student has to write a final thesis. A prerequisite for the assessment of the final thesis is the positive completion of the course "Scientific Work".

Fundamentals of General Business Administration

The contents include basic concepts of business management and management theory, business planning, organization, finance and financing rules. In addition, topics such as investment, procurement, administration, accounting, as well as balance sheet and balance sheet analysis are covered. Key figures, cost accounting, types of costs, cost centers, cost carriers, full cost accounting, contribution margin accounting and their practical applications complete the program.

Market & Customer in the Digital Age

The contents of this course include marketing philosophy, marketing mix, marketing objectives and environment, markets and market segmentation, product policy and positioning.

Personnel, Leadership and Organization

The courses cover the basics of leadership skills, various aspects of leadership and self-leadership, as well as effective communication. In addition, the roles of leaders, personality development and conflict management are discussed.

Fundamentals of Logistics Management

In this course, students will learn about the origins and development of logistics. It also covers various approaches, concepts, and tools of logistics management as well as best practices in logistics. Additionally, they will develop strategies for the introduction and implementation of Logistics 4.0.

Procurement & Purchasing

This course in logistics studies covers a variety of topics, including an introduction to the tasks of procurement and purchasing. It presents various procurement strategies as well as methods for needs assessment and procurement market research. Decision-making processes between make-or-buy options are explained, and order policies are analyzed. Another focus is on effective supplier management and the planning and execution of transport and logistics tenders. Students are also introduced to the art of purchasing negotiations.

Introduction to Transport Economics and Transport Management

In this course, students will examine and understand the dynamics of transport markets. Another focus is on analyzing the transport policy framework and its influence on the logistics industry. Furthermore, the transport-specific characteristics are examined in detail to develop a comprehensive understanding of the various transport routes. Practical aspects such as transport scheduling and efficient fleet management are also covered to provide students with relevant skills for their professional future.

Distribution & Trade Logistics

In this course, students will learn the basics of distribution logistics. It discusses distribution strategies as well as analyzes various distribution channels and structures. Another focus is on order processing and demand forecasting. Additionally, the outsourcing of logistics services is considered, and the range of services provided by logistics service providers is examined in more detail.

General Legal Foundations in Economics

The course covers several key aspects: basics of contract, corporate, and commercial law are thoroughly discussed. Special attention is given to the systematics of contract law, including specific regulations for entrepreneurs and consumers. Practical applications are illustrated through the analysis of business contracts using concrete examples.

Industry-Specific Legal Foundations

In this course, students in logistics studies are extensively informed about transport and logistics law. Important topics such as liability and insurance issues in transport and logistics, as well as labor law foundations, are covered. Additionally, legal peculiarities in outsourcing contracts are discussed.

Fundamentals of Supply Chain Management

Students in this course will explore the origins, development, and core components of Supply Chain Management (SCM). They will delve into the goal dimensions and design levels of SCM, as well as understand the significant role of information in SCM, including phenomena such as the Bullwhip Effect and practices like the Beer Game. Furthermore, they will learn about the methods of Supply Chain Analysis, Supply Chain Design, and Supply Chain Planning, as well as examine the operational aspects of SCM (Supply Chain Operations) and Best Practices in this area.

Production & Intralogistics

The course covers various key aspects: Launch Management as well as Lean Management, Lean Production, and Lean Logistics are the focus. Production planning and control are also discussed. Industry 4.0 is thoroughly examined. In-house transports are analyzed and optimized. Another focus is on warehouse management, including packaging, containers, transport and storage aids, and picking.

International Logistics & Supply Chain Management

In this Bachelor's Logistics course, students will examine the role of globalization as a significant driver. They will learn and deepen their understanding of various economic explanations for internationalization. Another focus is on international transport management and global logistics systems. In addition, the fundamental principles of foreign trade management are covered to develop a comprehensive understanding of the challenges and opportunities in the globalized economy.

Logistics & Supply Chain Controlling

The course provides a comprehensive overview of the fundamentals of controlling, ranging from Logistics Controlling to Supply Chain Controlling. Topics such as logistics performance and cost accounting, process cost accounting, and supply chain cost accounting are covered. Furthermore, key figure systems for logistics and supply chains are addressed, as well as Service Level Agreements, Benchmarking, Target Costing, and Balanced Scorecards.

Warehouse Logistics & Process Management

This course covers successful warehouse planning, warehouse management, and understanding the tasks and functions of warehousing, technology, and organization. Models for inventory optimization and inventory management tools are also covered. Fundamentals of process management are also a focus, starting from the consideration of functional to process-oriented views. The topics of process analysis, efficiency, and metrics are detailed. In addition, Total Quality Management, quality planning and design, quality control, quality improvement, and Six Sigma are extensively explained.

Technologies & Optimization Methods in Logistics Management

This module provides a comprehensive insight into data, information, and knowledge in logistics, as well as the specific requirements for ICT systems. In addition, logistical ICT systems such as automatic identification systems and geographic information systems are covered. The event also focuses on digitization and data analysis (Big Data) in logistics, as well as the integration of new media. Another focus is on the development of digital business models. Furthermore, decision-making and optimization methods in logistics and supply chains are presented, including mathematical and statistical fundamentals, as well as modeling approaches and instruments for logistics processes and supply chains. The program is rounded off by the basics of Operations Research.

Hot Topics in Logistics Management

The contents of this course in Logistics & Supply Chain Management studies include risk management as well as safety and compliance requirements. Environmental management conditions are discussed, including environmental management systems, waste logistics, and recycling systems. Additionally, the concept, tasks, and models of Supply Chain Corporate Responsibility are addressed, as well as the implementation in companies and supply chains.

This course covers the development of team competencies as well as the teaching of presentation and moderation techniques.

Furthermore, it offers a practical dialogue in the form of the experts' forum "Meet Logistics Leaders", which addresses current issues. This forum enables an intensive exchange at eye level with CEOs about current developments and future challenges in the field of "Logistics".

Students have the opportunity to deepen their knowledge and directly apply the acquired knowledge on site in various logistics companies. In addition, the event provides a space for exchange and discussion with experienced logisticians on current topics.

In small working groups or individually, practical tasks related to logistics and supply chain management are processed.

Our selection process involves careful consideration of the following factors:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written

To apply for the part-time Bachelor’s program in "Applied Business Administration" at the WU Executive Academy, the following formal requirements must be met:

• Proof of general university entrance qualification (e.g., Matura, Berufsreifeprüfung) or an equivalent qualification from an accredited educational institution, either in Austria or abroad

• At least two years of professional experience

• Proficiency in German, both spoken and written

Upon successful completion of the part-time Bachelor's degree in "Applied Business Administration" with a specialization in Logistics & Supply Chain Management, you will be awarded the academic degree "Bachelor of Science (Continuing Education) ^WU", abbreviated "BSc (CE) ^WU". This degree is conferred by the renowned WU Vienna University of Economics and Business and is internationally recognized.