Bachelor Business Administration | Specialization Logistics & Supply Chain Management

Business Management Basics

Orientation and Basic Business Knowledge

Introduction and basic overview of general business administration ("ABWL"), general management and management theory.

Finance & Accounting

Principles of Accounting

Students acquire in-depth knowledge in areas such as bookkeeping, cost accounting, planning, control and coordination of evaluated business processes. The aim is to prepare them for the challenges of the modern business environment and to enable them to contribute to the company's success.

Financial Management

This course explores process planning and control in relation to financial resources. Participants also acquire knowledge of financial mathematical methods for investment decisions.

Marketing & Sales

Market & Customer in the Digital Age

Gain an insight into the basics and characteristics of marketing in a social context. Our speakers will provide you with input to understand trends such as digitalization or globalization and the resulting influences on target groups.

Consumer Behavior

This course of the logistics bachelor's program teaches psychological foundations, including depth psychological aspects, findings from cognitive psychology as well as information processing and semiotic theories. This broad range of concepts enables students to develop an in-depth understanding of consumer buying behavior and the impact of operational marketing strategies.

Strategic Marketing

As part of the bachelor's degree program, participants learn how to create marketing concepts and plans. Various aspects such as markets, sales channels, customer segmentation, positioning, target group management and the marketing mix are covered.

Corporate Communications

The course content covers fundamental aspects of public relations and public relations work, which are discussed using specific examples. The instruments of traditional PR and online public relations are covered. Students also learn how to design PR campaigns and subsequently measure their success. This enables them to develop effective communication strategies and influence a company's image in a targeted manner.

Sales & Psychology

Students are trained in the identification and acquisition of potential customers. They also learn about the choice of sales channels and the development and management of sales networks. Another focus is on the management of sales teams and the subsequent monitoring of sales success.

Context of Business Management Decisions and Actions

Economic and Business Management Understanding

The curriculum of the bachelor's degree program Logistics & Supply Chain Management includes the basics of economics, including an introduction to economic thinking and market economy contexts. In addition, participants take part in a business case simulation game, which includes a market simulation. This allows them to learn about different business models, gain practical experience and apply their theoretical knowledge in real economic scenarios.

Project & Process Management

This course of your bachelor's degree in Logistics & Supply Chain Management covers both project and process management. Participants acquire skills in project planning, structuring and control. At the same time, they analyze and document process flows.

General Management

The course takes a systematic look at strategic general management, including topics such as corporate identity, business organization and IT. Students gain a comprehensive understanding of the development and implementation of corporate strategies as well as the organization and integration of information technology to support business processes.

Human Resource Management & Corporate Organization

Key aspects of personnel, management and organization or leadership are dealt with here. This includes business and social science issues in the area of "people and organizations", as well as personnel management and employer branding. Participants acquire in-depth knowledge in order to develop effective management strategies and strengthen employee loyalty.

Business Law Framework

The curriculum of the WU Executive Academy's bachelor's program in logistics includes general legal principles as well as specific areas such as labor law, public procurement law, IT and data security. Participants gain a comprehensive understanding of the legal framework under which companies operate and learn how to implement this in their professional practice.

Interpersonal Management Skills & Future Topics

The bachelor's degree course specializing in "Logistics & Supply Chain Management" also teaches important soft skills such as team competence, negotiation training, diversity management and intercultural communication. In addition, current topics are discussed and analyzed with experts from the business world in order to offer participants a practical insight into relevant developments.

Marketing & Sales Spezialication

Sectoral Marketing

The specialization of the bachelor's degree in Logistics & Supply Chain Management in this course relates to the interface between marketing and society as well as specific topics such as service marketing, international marketing, technology marketing and capital goods marketing.

Qualitative and Quantitative Research Methods

In this course of your logistics studies, the entire process of market research is examined, both in marketing management and in consumer behavior. You will gain a sound overview of the methods used in market research.

Marketing & Sales Case Studies

As part of the bachelor's curriculum, participants are given the opportunity to describe and reflect on an independent professional project or professional topic. The content and methods learned in the various subjects of the curriculum should be applied.

Practical Case Study & Thesis

Practical Casework

At this point in their bachelor's degree in logistics, students have the opportunity to describe and reflect on their own practical project or professional topic. The content and methods from the subjects in the curriculum are used to develop practical solutions and examine the topic from different perspectives.

Bachelor Thesis

As part of the bachelor's degree program "Practice-oriented Business Administration", each student has to write a final thesis. A prerequisite for the assessment of the final thesis is the positive completion of the course "Scientific Work".

Economic Fundamentals

Principles of General Business Administration

The content includes basic concepts of corporate management and management theory, corporate planning, organization, finance and financing rules. Topics such as investment, procurement, administration, bookkeeping, accounting and balance sheet analysis are also covered. Key figures, cost accounting, cost types, cost centers, cost units, full cost accounting and contribution margin accounting as well as their practical applications round off the program.

Market & Customer in the Digital Age

This course covers marketing philosophy, the marketing mix, marketing objectives and the marketing environment, markets and market segmentation, product policy and positioning.

Personnel, Leadership and Organization

Courses cover the basics of leadership skills, various aspects of leadership and self-leadership as well as effective communication. The roles of managers, personality development and dealing with conflicts are also covered.

Specialized Basic Knowledge

Basics of Logistics Management

In this course, participants learn about the origins and development of logistics. They will also learn about different approaches, concepts and tools of logistics management as well as best practices in logistics. They will also develop strategies for the introduction and implementation of Logistics 4.0.

Purchasing & Procurement

This course of your logistics bachelor's degree covers a variety of topics, including an introduction to the tasks of purchasing and procurement. Various procurement strategies are presented and methods for determining requirements and procurement market research are discussed. In addition, decision-making processes between make-or-buy options are explained and ordering policies are analyzed. Another focus is on effective supplier management and the planning and implementation of transportation and logistics tenders. Participants are also introduced to the art of purchasing negotiations.

Introduction to Transportation Economics and Transportation Management

In this course, participants will examine and learn to understand the dynamics of transportation markets. Another focus lies on the analysis of the transport policy framework and its influence on the logistics industry. In addition, the characteristics specific to each mode of transport will be examined in detail in order to develop a comprehensive understanding of the various transport routes. Practical aspects such as transportation scheduling and the efficient management of vehicle fleets are also covered in order to provide participants with relevant skills for their professional future.

Distribution & Retail Logistics

Participants will learn the basics of distribution logistics in this course. Distribution strategies will be discussed and various distribution channels and structures will be analyzed. Another focus is on order processing and demand forecasting. The outsourcing of logistics services will also be examined and the range of services offered by logistics service providers will be explored in more detail.

General Principles of Commercial Law

The course covers several key aspects: The basics of contract, corporate and commercial law are covered in detail. Particular attention is paid to the systematics of contract law, including special regulations for entrepreneurs and consumers. Practical applications are illustrated by analyzing commercial contracts using concrete examples.

Industry-Specific Legal Basics

During this course, participants in the logistics bachelor's program will receive comprehensive information on transport and logistics law. Important topics such as liability and insurance issues in the transport industry and logistics as well as the basics of employment law are covered. Special legal features of outsourcing contracts are also covered.

Technical Specialization

Fundamentals of Supply Chain Management

In this course, students will explore the origins, evolution and core components of supply chain management (SCM). They will explore the target dimensions and design levels of SCM and understand the important role of information in SCM, including phenomena such as the bullwhip effect and practices such as the Beergame. They will also learn about the methods of supply chain analysis, supply chain design and supply chain planning, as well as examining the operational aspects of SCM (supply chain operations) and best practices in this area.

Production & Intralogistics

The course deals with various key aspects: The focus is on start-up management as well as lean management, lean production and lean logistics. Production planning and control are also discussed. Industry 4.0 is discussed in detail. Furthermore, internal transport is analyzed and optimized. Another focus is on warehouse management, including packaging, containers, transport and storage aids and order picking.

International Logistics & Supply Chain Management

In this logistics course, participants will examine the role of globalization as a key driver. They will learn about and deepen their knowledge of various economic approaches to explaining internationalization. Another focus is on international transportation management and global logistics systems. In addition, the basic principles of foreign trade management are dealt with in order to develop a comprehensive understanding of the challenges and opportunities in the globalized economy.

Logistics & Supply Chain Controlling

The course offers a comprehensive overview of the basics of controlling, from logistics controlling to supply chain controlling. Topics such as logistics performance and cost accounting, activity-based costing and supply chain cost accounting are covered. In addition, key figure systems for logistics and supply chains are covered, as well as service level agreements, benchmarking, target costing and balanced scorecards.

Warehouse Logistics & Process Management

This course covers successful warehouse planning, warehouse management and an understanding of the tasks and functions of warehousing, technology and organization. It also covers inventory optimization models and inventory management tools. The basics of process management are also in focus, starting with the consideration of the functional to the process view. The topics of process analysis, efficiency and key performance indicators are covered in detail. In addition, total quality management, quality planning and design, quality control, quality improvement and Six Sigma are explained in detail.

Technologies & optimization methods in logistics management

This module offers a comprehensive insight into data, information and knowledge in logistics as well as the specific requirements for ICT systems. In addition, logistics ICT systems such as automatic identification systems and geo-information systems are covered. The course is also dedicated to digitalization and data evaluation (big data) in logistics as well as the integration of new media. Another focus is on the development of digital business models. In addition, decision-making and optimization methods in logistics and supply chains will be presented, including mathematical and statistical principles as well as modelling approaches and tools for logistics processes and supply chains. The program is rounded off by the fundamentals of operations research.

Hot topics in logistics management

The content of this course covers risk management as well as safety and compliance requirements. The framework conditions of environmental management are discussed, including environmental management systems, waste disposal logistics and recycling systems. In addition, the concept, tasks and models of supply chain corporate responsibility are discussed as well as implementation in companies and supply chains.

Management Skills and Future Topics

This course includes the development of team skills and the teaching of presentation and moderation techniques.

Furthermore, it offers a practical dialog in the form of the expert forum "Meet Logistics Leaders", which is dedicated to current topics. This forum enables an intensive exchange at eye level with CEOs on current developments and future challenges in the field of logistics.

Excursions and company tours

As part of their logistics bachelor's degree, participants have the opportunity to deepen the content of the course and put the knowledge they have learned into practice directly on site in various logistics companies. In addition, the event offers space for exchange and discussion with experienced logistics experts on current topics.

Thesis

In small working groups or individually, students work on practical tasks related to logistics and supply chain management.