Bachelor Business Administration | Specialization Marketing & Sales
With the part-time Bachelor's in Business Administration, you combine solid management knowledge with a targeted specialization in "Marketing & Sales." You will deepen your expertise in strategic marketing, brand management, and integrated communication – equipping you with the skills needed to master the challenges of modern marketing.
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Duration
6 semesters, part-time
Next start
October 2025
Details
Faculty
Curriculum
Admission
FAQ
Course Details
Language
German
Diploma
Bachelor of Science (Continuing Education)WU, BSc (CE)WU
ECTS points
180
Accreditation
AACSB, EQUIS
Make Your Move
Application Deadline
Our part-time Bachelor's program in Business Administration with the specialization in Marketing & Sales offers the perfect combination of academic depth, practical relevance, and applicability – tailored for experienced professionals looking to advance their careers with a solid educational foundation.
Over six semesters, you will learn how to develop innovative marketing strategies, successfully position brands, and design targeted communication – both online and offline. Complemented by current topics such as social media and sales management, the program equips you with a comprehensive skill set that can be directly applied in practice.
Unlock your potential and prepare yourself for the challenges of a dynamic field. With a well-rounded education that enhances your experience and opens new perspectives, you’ll establish the foundation for lasting success – both professionally and personally.
The part-time bachelor's program at the WU Executive Academy is specifically designed to meet the demands of a challenging professional life. Thanks to its modular structure, you can seamlessly integrate your studies into your daily routine—without compromises. Block seminars, combined with interactive case studies, business simulations, and individual presentations, ensure practice-oriented learning that can be directly applied to your professional career.
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Wide Range of Specializations in the Bachelor's Program
In addition to the focus on Marketing & Sales, the Bachelor's program in "Practice-Oriented Business Administration" at the WU Executive Academy also offers further specializations:
The recognition of complementary subjects from previous studies is possible. Furthermore, the Bachelor's program can be complemented by a consecutive Master's program. We are happy to advise you!
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Next start
October 2025
Application Deadline
August 31, 2025
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Our Key Topics provide inspiration on the big questions of our time: How can responsible leadership succeed? What role does sustainability play in business? And how do you develop a career with purpose? Discover forward-looking perspectives and practical insights for a changing world.