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Bachelor Business Administration | Specialization Marketing & Sales

With the part-time Bachelor's in Business Administration, you combine solid management knowledge with a targeted specialization in "Marketing & Sales." You will deepen your expertise in strategic marketing, brand management, and integrated communication – equipping you with the skills needed to master the challenges of modern marketing.

Vor blauem Hintergrund ist ein schwarzer Zylinder mit abstehenden Hasenohren abgebildet. Der Text lautet: „Meister die MAGIE des Marketings!“ und „Praxisorientierte Betriebswirtschaft mit Spezialisierung Marketing & Sales“. - WU Executive Academy ©WU Executive Academy

Duration

6 semesters, part-time

Participation fee

​€ 3,500 per semester + € 200 application fee

Financing options

Next start

October 2025

Course Details

Make Your Move

Application Deadline

Our part-time Bachelor's program in Business Administration with the specialization in Marketing & Sales offers the perfect combination of academic depth, practical relevance, and applicability – tailored for experienced professionals looking to advance their careers with a solid educational foundation.

Over six semesters, you will learn how to develop innovative marketing strategies, successfully position brands, and design targeted communication – both online and offline. Complemented by current topics such as social media and sales management, the program equips you with a comprehensive skill set that can be directly applied in practice.

Unlock your potential and prepare yourself for the challenges of a dynamic field. With a well-rounded education that enhances your experience and opens new perspectives, you’ll establish the foundation for lasting success – both professionally and personally.

The part-time bachelor's program at the WU Executive Academy is specifically designed to meet the demands of a challenging professional life. Thanks to its modular structure, you can seamlessly integrate your studies into your daily routine—without compromises. Block seminars, combined with interactive case studies, business simulations, and individual presentations, ensure practice-oriented learning that can be directly applied to your professional career.

An illustrated hand throws a cap into the air against a blue background. The text reads: "MUT zum HUT! Start your part-time studies at WU EA.". - WU Executive Academy ©WU Executive Academy

Wide Range of Specializations in the Bachelor's Program

In addition to the focus on Marketing & Sales, the Bachelor's program in "Practice-Oriented Business Administration" at the WU Executive Academy also offers further specializations:

The recognition of complementary subjects from previous studies is possible. Furthermore, the Bachelor's program can be complemented by a consecutive Master's program. We are happy to advise you!

Bachelor Business Administration
Ein Diagramm mit einer Rautenform, das Perspektiven darstellt. Die Beschriftungen umfassen „Offenheit“, „Herausforderung“, „Blickwinkel“, „Voreingenommenheit“, „Ihr Standpunkt“ und „Andere Standpunkte“. Die Achsen sind mit „Komfortzone“ bis „Auszeit“ und „Personenstandort“ bis „Blickwinkel“ beschriftet. - WU Executive Academy ©WU Executive Academy

Next start

October 2025

Application Deadline

August 31, 2025

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MarketingSales

Thinking marketing and sales together: Sustainable success requires an integrated understanding of both disciplines.

Interesting Topics

Our Key Topics provide inspiration on the big questions of our time: How can responsible leadership succeed? What role does sustainability play in business? And how do you develop a career with purpose? Discover forward-looking perspectives and practical insights for a changing world.