This module comprises business and corporate strategy issues and tackles contemporary topics such as strategic agility, modern business models, and the sustainability of competitive advantage in highly uncertain and turbulent environments. Develop skills in situational analysis and strategy development.

The content of the executive lab is flexibly adjusted to reflect current issues and challenges of executives. Thus, the lab may cover current developments such as macroeconomic trends or challenges encountered in the context of digitization. The topics change regularly and include fresh input from distinguished guest speakers from the business or academic community.

Understand the roles of government and business in society and alternative systems of economics and political values. Find out more about the socio-political, economic and cultural conflicts affecting the business sector.

Learn theories and frameworks for the analysis of individual, group, and organizational behavior. Take decisions and develop action plans on which effective leadership is based. Grasp concepts vital for effective human resource management - including personnel selection, reward and compensation systems, and collective bargaining.

Learn how to analyze internal accounting data and use the results to make good management decisions, in addition to discussing overarching planning and control issues. Understand how and why various costing systems, such as activity-based costing, can be very valuable. Learn tools such as transfer pricing, variance analysis, and incremental costing decisions.

Learn about the theory and practice of finance from an analytical perspective, about sources and usage of funds in evolving financial markets. Apply the basic financial concepts of risk, return, and valuation to decisions that a corporate financial officer or manager must make.

Learn and apply advanced concepts for corporate financial decisions at executive level, including those related to investment, corporate finance, and global markets.

Digitalization of business processes, big data, the internet of everything (IoE), etc. These trends have made the strategic management of IT, data, and sophisticated analytics a complex, but potentially differentiating, core business capability. Develop a deep understanding of these trends and the ability to analyze the strategic and economic aspects of leveraging data for efficiency, innovation, and corporate transformation.

In today’s complex and dynamic environments, innovation and entrepreneurship are key challenges. Learn about innovation and entrepreneurship as a driving force of competitive advantage. Understand what is needed to enable and manage innovations within and outside of the boundary of organizations.

Advance your understanding of operations and supply chain management in different types of organizations. Examine and apply the concepts and principles related to the management of efficient and effective supply, quality, and innovation within service and manufacturing organizations.

In this module, you learn to understand and develop strategies that respond to contemporary global trends and issues such as the recent backslash to globalization or the massive digital transformation that is affecting all industries. Emphasis is placed on assessing opportunities and constraints and to learn from corporations that we will be visiting during this residency.

Analytic perspectives, concepts, and decision tools of marketing are taught with regards to offer, distribution channels, pricing, and communication programs. Learn how to develop and implement an appropriate marketing mix to carry out a firm’s strategy in its target markets.

Identify typical challenges and difficulties inherent to various negotiation situations. Learn hands-on strategies and techniques to effectively manage these challenges. Improve your skills as an effective negotiator and conflict manager.

Strategic, cultural, and organizational changes are interconnected. People who take the lead in change processes need to understand the dynamics from these interrelationships. Understand the complexity of organizational development in your own organization and the vital role of leadership in change processes. Reflect on your own role in change processes and your leadership qualities.

Complete immersions in the US/Asia and in Austria. During immersions, lectures and class-room activity are combined with company visits and guest talks. Get an overview of contemporary challenges that companies face and how they approach these issues. Exchange ideas and discuss key learnings with corporate representatives from some of the world’s foremost companies.

The entrepreneurial Capstone Project is a key component of the Bucharest Executive MBA. Participants need to apply all their intellect, knowledge and acquired skills when working on entrepreneurial projects such as entering new markets, introducing new products or creating a business plan for a successful start-up. 

To apply for a scholarship, you need to hand in the following additional documents:

• Documentation of income

• Relevant documentation of exceptional circumstances (e.g. supporting dependents, medical care).

Learn more about application deadlines at WU Executive Academy and the process for each scholarship.

Yes, the WU Executive Academy offers a wide range of Executive MBA scholarships and financing options.

Scholarships are awarded on a case-by-case basis. The committee decides whether and to what extent a scholarship will be granted by evaluating your:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

• Financial situation

Find additional eligibility criteria for each scholarship.

On average, our students dedicate approximately 5 to 10 hours per week to coursework. We recommend investing 1 to 2 hours daily to stay on track with the program and make the most of the learning experience.

The Bucharest Executive MBA is specifically designed for busy professionals. Our flexible online platform allows students to access course materials via their smartphones or tablets, enabling them to manage their studies conveniently while commuting, during lunch breaks, or while traveling. This flexibility ensures that even the busiest executives can balance their work and education.

We use a comprehensive evaluation approach to assess student progress and performance:

• Class Participation: Active engagement in classroom discussions and video conferences is continuously assessed. Every contribution, whether verbal or written, is considered.

  
  

• Individual Assignments: Students complete quizzes, individual projects, and assessed homework to demonstrate their understanding and progress.

  
  

• Group Projects: Working in small teams, students are required to prepare presentations, research studies, and papers that contribute to their final evaluation.

This well-rounded assessment method ensures that students develop both their individual capabilities and teamwork skills effectively.

Upon completing the Bucharest Executive MBA, you will earn the academic title 'Executive Master of Business Administration (EMBA)' from WU Vienna University of Economics and Business – one of Europe's most prestigious business schools. A degree that not only highlights your leadership skills but also equips you to tackle global business challenges with confidence.

Our selection process involves careful consideration of the following factors:

• High motivation for joining the program

• Enthusiasm for a challenging learning experience

• Clear understanding of personal contribution to team learning and the overall cohort experience

• Relevant skills and work experience

• Strong record of career progression

• Excellent interpersonal, intercultural, and communication skills

• Passion and commitment to achieve personal growth and success

• Diversity of the student group in terms of academic, professional, and cultural background

Applicants must meet the following formal requirements:

• Undergraduate degree (Bachelor 180 ECTS or equivalent) from a recognized post-secondary institution*

• Minimum of 5 years of postgraduate work experience

• Leadership experience

• Proficiency in written and spoken English

^{* For the Executive MBA programs, outstanding professional experience may allow for application in exceptional cases.}