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Executive MBA Digital Transformation & Data Science | Curriculum
Take a world-class MBA while pursuing your career.
The Business Core modules cover vital economic and business administration expertise alongside up-to-date management and leadership tools and techniques. The Specialization modules allow participants to gain profound knowledge, expertise, and competencies in a chosen function or industry.
Below, please find an overview of all modules taught during the Executive MBA. Click on the module names for detailed content information.
In addition to the Business Core you are enrolled in the following Specialization modules:
Managing the Digital Transformation
The WU Executive Academy program on Digital Transformation will give you an overview and understanding of the digital market, insights into new technologies and the required mindset to drive digitalization in your own company. You will learn about the mechanisms of a successful digital business model, and you will gain hands-on experience on how to start a digital transformation project and measure its success in a short time.
The Data Science Process
- Data analytics with Python & R
- Data management & data processing
- Data science lifecycle
Data Science at Work: Challenges & Solutions
- Data science project kick-off
- Legal and ethical foundations (incl. AI Act)
- Natural language processing & AI
- Digital Experimentation
Leveraging Data Science for Digital Transformation
- Advanced data analytics
- Data visualization & storytelling
- Data science project presentations
Selected Topics in Digital Transformation & Data Science
As part of the International Immersion this module is devoted to additional, current topics in digital transformation & data science. To ensure that the contents are up-to-date, topics will be changed regularly. Recently, covered topics have included data science approaches in the field of finance & management, Algorithmic (de)biasing and the ethics of AI.
Digital Transformation & Data Science Elective
Besides the compulsary modules, participants choose one elective. Topics covered in the various electives include:
Writing a scientific paper
At the end of the Executive MBA program, students have to write a master's thesis in order to receive the academic degree of Executive Master of Business Administration (EMBA). The intention of the master's thesis is to guarantee that the graduate of the Executive MBA program is able to write scientific papers on his or her own.
Prof. Verena Dorner
- Academic Director | Executive MBA Digital Transformation & Data Science
The future of business will be digital. That much is certain. The pressure for companies is mounting and they need to act now not to be victims of disruptive competitors. Data plays an extremely important role in this context. All parts of a business from innovation to marketing produce data sometimes in huge quantities. In a world where the customer experience reigns supreme, the IoT is front and center, and AI is set to change business altogether, data is the backbone. This program provides executives with the know-how, tools, and strategies needed to master this challenge successfully.