No matter where you turn, business is being radically transformed by digitization. New, lucrative opportunities await initiators while the currently-leading company is actually being disrupted by a newcomer.
Whether you see this as an opportunity or a challenge, you can face this situation head-on with the MBA Digital Transformation & Data Science. Take advantage of the latest MBA in the WU Executive Academy's portfolio, pick up the tools and strategies needed to master digital challenges and transform your business.
Businesses run on data, and data offers little value without analytics. The MBA in Digital Transformation & Data Science gave me the necessary knowledge for a leading innovative position in data governance and analytics. With this knowledge, I aim to turn the vast amount of business data into insights, predictions, and actions.
These days, digitization, disruption and big data rank high on the corporate agenda everywhere because the rapid transformation has an impact on all industries. Designed to equip you with the fundamentals of both these technologies and a range of management tools, this specialized MBA will be your link between management knowledge and digitization processes. The approach is very hands-on so you will be able to connect what you learn to the context of the increasingly-digitized world.
One advantage of the program is its high degree of flexibility as far as learning intensity and program duration are concerned: You can do the program in its standard length or in a compact version of just one year. It's also possible to start with short programs, like Data Science, and then decide later to complete the MBA - the decision is completely up to you!
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This structure multiplies the available networking opportunities: you will not only meet colleagues from the MBA, but can also network with other experts who join other components. These many different contacts are extremely valuable from a career perspective.
This MBA program entails 4 central parts: a "Business Core", "Data Science" (a 12-day program), "Digital Transformation" (4 days) and one elective. You can influence the content of your MBA by choosing from a variety of offers; some modules have a strategy-drive focus, while others are more technical in nature. Current examples include "Blockchain Transforming Business“, "Organizational Design & Agile Leadership“, or "Data Governance“.
In addition, you can choose the timing of several of your modules and thereby influence the intensity and duration of your MBA.
This MBA will provide you with immediately applicable expertise and key tools. This enables you to have better strategic foresight and to implement what you know effectively when returning to your job.
Programming skills are not required.
Our students are invited to apply the theory learned on their own business cases, challenges, or projects. The projects can be a corporate challenge (e.g. developing a new business model) or focus on a startup topic (e.g. writing a business plan). Beginning with a counselling session, students can work on their innovation projects – be it in assignments and in their master thesis. Faculty and our network support them.
The Vienna University of Economics and Business Administration (WU) is a prestigious institution that can look back on 100 years of excellence. We are proud to have received triple accreditation from AACSB, AMBA ,and EQUIS which reflects the high-quality executive education provided at WU. This has also been recognized in international rankings:
After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.
On average, you should plan on spending about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
Completing an MBA program while working is a demanding endeavor. The WU Executive Academy offers flexible options that will enable you to better integrate your studies in your professional and private life.
Blended learning structures optimize knowledge transfer and make for smooth learning journeys. Access to our e-learning platform allows you to finish your assignments in a flexible way – on your way to work, the lunch break, or during a business trip.
You can choose between two tracks in the first year of the MBA program (the Business Core): the On-Campus Track or the Hybrid Track. Both tracks consist of seven modules each. If you choose the On-Campus Track, you will complete all modules on site; if you opt for the Hybrid Track, you will travel to the campus for four modules and take the remaining three as synchronous and asynchronous online sessions.
Choose the On-Campus Track to experience all our campus has to offer as well as a lively on-site exchange with faculty and fellow students at the impressive WU Campus. Alternatively, opt for a mix of classes on site of the WU Campus (4x) and online teaching (3x) in the Hybrid Track, which will let you benefit from mutual exchange and networking on site while simultaneously saving you days off from work and money as three of the modules will not require travel to and from the campus.
Did you know that you can receive the "Digi-Winner" grant up to € 5,000 for this program? The "Wiener Arbeitnehmer*innen Förderungsfonds (Waff)" is subsidizing this program. More information and conditions on the grant.