Digital transformation and data science have become indispensable in today's rapidly evolving business landscape. Every corner of the business world is undergoing a profound shift due to digitization. While established market leaders face disruption from innovative newcomers, bold initiators are discovering new and highly rewarding prospects.
Whether you view this as an exciting opportunity or a formidable challenge, our MBA Digital Transformation & Data Science is here to empower you. Explore the latest addition to the WU Executive Academy's MBA portfolio and equip yourself with the essential tools and strategies required to not only navigate the digital challenges but also to drive transformative growth within your organization.
This MBA program is your gateway to seizing the full potential of digital transformation and data science. It will help you to shape a brighter future for your business. Embrace the change, and let's embark on this journey together!
Anna Zink, MBA
My MBA in Digital Transformation & Data Science gave me the three things that I had hoped for: state-of-the-art knowledge & skills, insights into different industries, and a network of professionals. Above that, it provided me with a different perspective on my career & opportunities, my personal development and what leadership means in today's world.
Digitization, digital transformation, data science, big data, and disruption are at the forefront of corporate agendas worldwide. The fast-paced evolution of these technologies is reshaping industries and driving innovation in ways we couldn't have imagined. At our MBA Digital Transformation & Data Science program, we're committed to preparing you for this exciting landscape. Our comprehensive curriculum is designed to provide you with a deep understanding of these transformative technologies and arm you with a diverse set of management tools to thrive in this dynamic environment.
What sets our program apart is the strong connection we forge between management knowledge and digitization processes. We believe in a hands-on approach that enables you to bridge the gap between theory and practical application, empowering you to navigate the ever-increasingly digitized world with confidence.
So, if you're ready to embark on a journey that equips you with the insights and skills necessary to not only keep up but excel in the era of digital transformation and data science, look no further. Join us, and let's shape the future together. Your path to success in this rapidly evolving landscape begins here.
Flexibility of our MBA Digital Transformation & Data Science is the key to tailoring your learning experience to your unique needs. We understand that your journey may require different paths, and we're here to accommodate that.
With our MBA program, you have the freedom to choose the learning intensity and program duration that suits you best. You can opt for the standard-length program, or if you're looking for a more accelerated path, our compact one-year version is also available. What's more, we offer the flexibility to start with our compact programs e.g. in Data Science or Digital Transformation and later decide to expand your horizons by participating in the remaining MBA courses to earn an MBA degree from a leading university.
The decision is entirely in your hands. We empower you to create a learning journey that aligns with your goals and aspirations. Your educational path should be as unique as you are, and we're here to support your choices every step of the way.
This setup significantly enhances your networking opportunities. You'll not only connect with your MBA program peers but also have the chance to network with experts from the Digital Transformation or Data Science courses. These diverse connections hold immense career value.
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The MBA Digital Transformation & Data Science comprises four key parts: the "Business Core", a comprehensive Data Science course spanning 12 days, a "Digital Transformation" course lasting 4 days, and one elective.
What's exciting is that you have the power to shape the content of your MBA. We offer a diverse array of electives for you to choose from, catering to your specific interests. Some focus on strategic aspects, while others delve into technical depths. Among our current offerings include Blockchain Transforming Business, Organizational Design & Agile Leadership, or Data Governance.
Furthermore, you have the flexibility to decide the timing of various modules, giving you control over the intensity and duration of your MBA. Your academic journey is in your hands, allowing you to tailor it to your unique goals and preferences.
Through the experience of countless projects, I have come to recognize that my passion lies in putting digital systems in place that balance human needs with technological requirements.
The MBA has undoubtedly been an accelerant from my promotion of Head of Customer Services to Managing Director.
This MBA will provide you with immediately applicable expertise and key tools. This enables you to have better strategic foresight and to implement what you know effectively when returning to your job.
Programming skills are not required.
Our students are invited to apply the theory learned on their own business cases, challenges, or projects. The projects can be a corporate challenge (e.g. developing a new business model) or focus on a startup topic (e.g. writing a business plan). Beginning with a counselling session, students can work on their innovation projects – be it in assignments and in their master thesis. Faculty and our network support them.
The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on over 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings:
#1 in Austria: Industriemagazin MBA-Ranking
Top 40: QS World University Ranking
Top 45: Financial Times European Business School Ranking
After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.
On average, you should plan on spending about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
Completing an MBA program while working is a demanding endeavor. The WU Executive Academy offers flexible options that will enable you to better integrate your studies in your professional and private life.
Blended learning structures optimize knowledge transfer and make for smooth learning journeys. Access to our e-learning platform allows you to finish your assignments in a flexible way – on your way to work, the lunch break, or during a business trip.
You can choose between two tracks in the first year of the MBA program (the Business Core): the On-Campus Track or the Hybrid Track. Both tracks consist of seven modules each. If you choose the On-Campus Track, you will complete all modules on site; if you opt for the Hybrid Track, you will travel to the campus for four modules and take the remaining three as synchronous and asynchronous online sessions.
Choose the On-Campus Track to experience all our campus has to offer as well as a lively on-site exchange with faculty and fellow students at the impressive WU Campus. Alternatively, opt for a mix of classes on site of the WU Campus (4x) and online teaching (3x) in the Hybrid Track, which will let you benefit from mutual exchange and networking on site while simultaneously saving you days off from work and money as three of the modules will not require travel to and from the campus.
Did you know that you can receive the "Digi-Winner" grant up to € 5,000 for this program? The "Wiener Arbeitnehmer*innen Förderungsfonds (Waff)" is subsidizing this program. More information and conditions on the grant.