ⓘ Covid-19: Currently, we are offering modules in a hybrid format whenever possible, i.e. in-class teaching with simultaneous online participation for those students who are facing travel restrictions.
The prosperity of society comes from innovation – new products, new services, new business models, new processes, and new combinations. For organizations in all forms and sizes, including startups, SME, multinationals, NPO, and NGO, innovation has become the competitive factor number 1. However, innovation does not happen out of the blue. It is driven by entrepreneurs – individuals who spot innovation opportunities earlier than others, recognize the big picture, and develop the opportunity with passion and the right tools.
The Professional MBA Entrepreneurship & Innovation provides the right equipment: strategy, methods, insights, practical skills, cases, and network access.
Prof. Nikolaus Franke
In the 21st century, entrepreneurship capabilities are like reading and writing in the 19th and English language and computer proficiency in 20th century: absolutely essential for careers in all businesses.
Theory and practice need to go hand in hand; our carefully selected academic lecturers from technical universities such as TUM or RWTH Aachen University and other top universities therefore accompany expert practitioners in the classroom.In every module, start-ups, VCs, top managers or other experts from the entrepreneurship ecosystem provide best practices, example cases, and feedback. We also sharpen the participants' entrepreneurial skills such as pitching, storytelling, and negotiating.
Successful entrepreneurs need a strong network. We provide E&I students important opportunities to connect with the vibrant entrepreneurial ecosystem in Vienna.
Our students are invited to apply the theory learned on their own business cases, challenges, or projects. The projects can be a corporate challenge (e.g. developing a new business model) or focus on a startup topic (e.g. writing a business plan). Beginning with a counselling session, students can work on their innovation projects – be it in assignments and in their master thesis. Faculty and our network support them.
The specialization is ideal for people with an entrepreneurial mindset who seek peers with diverse backgrounds (industries, nationalities, cultures) but a shared innovation spirit:
On average, you should plan on spending about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
Completing an MBA program while working is a demanding endeavor. The WU Executive Academy offers flexible options that will enable you to better integrate your studies in your professional and private life.
Blended learning structures optimize knowledge transfer and make for smooth learning journeys. Access to our e-learning platform allows you to finish your assignments in a flexible way – on your way to work, the lunch break, or during a business trip.
You can choose between two tracks in the first year of the MBA program (the Business Core): the On-Campus Track or the Hybrid Track. Both tracks consist of seven modules each. If you choose the On-Campus Track, you will complete all modules on site; if you opt for the Hybrid Track, you will travel to the campus for four modules and take the remaining three as synchronous and asynchronous online sessions.
Choose the On-Campus Track to experience all our campus has to offer as well as a lively on-site exchange with faculty and fellow students at the impressive WU Campus. Alternatively, opt for a mix of classes on site of the WU Campus (4x) and online teaching (3x) in the Hybrid Track, which will let you benefit from mutual exchange and networking on site while simultaneously saving you days off from work and money as three of the modules will not require travel to and from the campus.