The prosperity of society comes from innovation – new products, new services, new business models, new processes, and new combinations. For organizations in all forms and sizes, including startups, SME, multinationals, NPO, and NGO, innovation has become the competitive factor number 1. However, innovation does not happen out of the blue. It is driven by entrepreneurs – individuals who spot innovation opportunities earlier than others, recognize the big picture, and develop the opportunity with passion and the right tools. The Professional MBA Entrepreneurship & InnovationWU provides the right equipment: strategy, methods, insights, practical skills, cases, and network access.
Prof. Nikolaus Franke
In the 21st century, entrepreneurship capabilities are like reading and writing in the 19th and English language and computer proficiency in 20th century: absolutely essential for careers in all businesses.
Theory and practice need to go hand in hand; our carefully selected academic lecturers therefore accompany expert practitioners in the classroom. In each module, startups, VCs, top managers, or other key players from the entrepreneurship ecosystem provide best practices, example cases, and feedback. We also sharpen the participants’ entrepreneurial skills such as pitching, storytelling, and negotiating.
Successful entrepreneurs need a strong network. We provide E&I students important opportunities to connect with the vibrant entrepreneurial ecosystem in Vienna.
Our students are invited to apply the theory learned on their own business cases, challenges, or projects. The projects can be a corporate challenge (e.g. developing a new business model) or focus on a startup topic (e.g. writing a business plan). Beginning with a counselling session, students can work on their innovation projects – be it in assignments and in their master thesis. Faculty and our network support them.
The specialization is ideal for people with an entrepreneurial mindset who seek peers with diverse backgrounds (industries, nationalities, cultures) but a shared innovation spirit: