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Take a world-class MBA while pursuing your career.

The Business Core modules cover vital economic and business administration expertise alongside up-to-date management and leadership tools and techniques. The Specialization modules allow participants to gain profound knowledge, expertise and competencies in a chosen function or industry.

Below, please find an overview of all modules taught during the MBA. Click on the module names for detailed content information.

In addition to the Business Core you are enrolled in the following specialization modules:

Prof. Nikolaus Franke

  • Academic Co-Director | Professional MBA Entrepreneurship & Innovation | WU Vienna

Innovation means turning a creative new idea into a product or service that succeeds in the market. Therefore, successful innovation management requires technological excellence combined with profound business knowledge and entrepreneurial thinking. In our knowledge-based society, this combination is key to sustainable economic development.

    • Sources of Innovation

      Identification of potential sources of innovations and ideas for future products. Introduction to internal and external (“open innovation”) sources of innovation. State-of-the-art methods to systematically identify and evaluate ideas and concepts for commercially successful innovations.

    • Strategy of Innovation

      Transparent innovation strategy focusing on systematic integration of aspects such as corporate foresight, identification of promising market applications of new technologies, timing and uncertainty in the innovation process. Key topics include technology analysis, co-operation and strategic partnering, technology acquisition, intellectual property rights when developing professional business models.

    • Marketing of Innovation

      Innovation as strategic imperative for companies in global competition by adjusting and adapting to heterogeneous markets. Challenges for innovative companies in dynamic markets, increasing heterogeneity of demand and rapid change of preferences. Successful aligning of research, design and marketing with current and potential customers.

    • Organization of Innovation

      Identification and analysis of all key dimensions of sustainable innovation capability within an organization: General business processes and practices, innovation methodologies and tools, different mindsets and norms driving people in a corporate setting and organizational structures enabling collaboration across functional lines.

    • Financing and Controlling of Innovation

      Financing and controlling as the backbone of innovation processes. Venture capital applications, including various instruments, techniques and approaches for successful management control of innovation processes, specific application fields and impacts.

    • Entrepreneurial Leadership

      Effective business plan development focusing on various aspects of strategy, marketing, organization, financing, and staffing of the entrepreneurial endeavor. New venture creation in high-tech international companies and SME start-ups.

    • Writing a scientific paper

      At the end of the MBA program, students have to write a master thesis in order to receive the academic degree of Master of Business Administration (MBA). The intention of the master thesis is to guarantee that the graduate of the MBA program is able to write scientific papers on his or her own.

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