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Curriculum

Take a world-class MBA while pursuing your career.

The Business Core modules cover vital economic and business administration expertise alongside up-to-date management and leadership tools and techniques. The Specialization modules allow participants to gain profound knowledge, expertise and competencies in a chosen function or industry.

Below, please find an overview of all modules taught during the MBA. Click on the module names for detailed content information.

In addition to the Business Core you are enrolled in the following specialization modules:

Prof. Nikolaus Franke

  • Academic Director | Professional MBA Entrepreneurship & Innovation | WU Vienna

Innovation means turning a creative new idea into a product or service that succeeds in the market. Therefore, successful innovation management requires technological excellence combined with profound business knowledge and entrepreneurial thinking. In our knowledge-based society, this combination is key to sustainable economic development.

    • E&I Bootcamp

      Students meet experts from the startup, accelerator, incubator, and innovation ecosystem, and get an overview of the specialization including the option to “study your own project.”

    • Sources of Innovation

      Identification of potential sources of innovation and ideas for future products. Introduction to internal and external sources of innovation. State-of- the-art open innovation methods to systematically identify and evaluate ideas and concepts for commercially successful innovations.

    • Strategy of Innovation

      Transparent innovation strategy focusing on systematic integration of aspects such as corporate foresight, timing and uncertainty in the innovation process. Key topics include technology analysis, cooperation and strategic partnering, technology acquisition, lean startup method, intellectual property rights and business modeling.

    • Marketing of Innovation

      Innovation as a strategic imperative for companies in global competition by adjusting and adapting to heterogeneous markets. Meeting challenges for innovative companies in dynamic markets. Successful alignment of research, product and process design, and marketing with current and potential customers. Growth hacking and online marketing tools.

    • Organization of Innovation

      Identification and analysis of all key dimensions of sustainable innovation within established firms as well as new ventures: agile business processes and practices, innovation methodologies and tools, understanding mindsets, designing organizational structures enabling collaboration across functional lines, tapping new forms of organization enabled by the digital revolution.

    • Financing and Controlling of Innovation

      Financing and controlling as the backbone of innovation processes. Venture capital applications, including various instruments, techniques, and approaches for successful managerial control of processes and specific application fields.

    • Entrepreneurial Leadership

      Integration of the modules into an effective business plan. New venture creation in high-tech international companies and SME startups.

    • Writing a scientific paper

      At the end of the MBA program, students have to write a master thesis in order to receive the academic degree of Master of Business Administration (MBA). The intention of the master thesis is to guarantee that the graduate of the MBA program is able to write scientific papers on his or her own.

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