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MBA in Marketing and Sales | Professional MBA Program

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MBA Marketing & Sales
Master your customers. And delight them.
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MBA Marketing & Sales
Master your customers. And delight them.
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MBA in Marketing and Sales Program

ⓘ Covid-19: Currently, we are offering modules in a hybrid format whenever possible, i.e. in-class teaching with simultaneous online participation for those students who are facing travel restrictions.

 

Marketing & Sales join forces

Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. Companies that shape markets know how to inspire their customers through an effective interaction of marketing and sales and thus to leverage unused business potential.

Immediately applicable expertise & key tools

With the MBA in Marketing & Sales, you will expand your strategic and operative competencies in marketing and sales and are thus ideally positioned to meet functional and cross-border challenges. Together with our experts from the world's leading universities and companies, you will bring your Marketing & Sales Toolbox up to date and exchange practical experience with your fellow students.

Target group

  • Marketing and/or sales executives and specialists for whom an MBA is the next step in deepening and updating their knowledge.
  • Successful managers and experts who see their future in marketing or sales and therefore seek the necessary expertise.
  • Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.
  • What can the MBA in Marketing & Sales offer you?

    • Real-Life Content

      • You bring your business challenges to class for discussion
      • International residency (USA), real-life cases and exclusive company visits
      • Apply your newly acquired knowledge directly to your job

    • Global Network

      • Over 4,500 members from  over 85 nations
      • Online student and alumni platform
      • Local community chapters
      • Exclusive events and services
      • A great resource for company insights and exchange

    • Blended Learning

      • Compact format with 18 months duration
      • Lectures in the classroom and through our online learning platform

    • International Faculty

      • Faculty members from top universities around the globe, e.g. WU Wien, IE Business School, University of St. Gallen, SDA Bocconi
      • Acclaimed experts and research leaders
      • Guest speakers from top corporations, e.g. Microsoft, Rewe, Google
Manuel Altinier

Manuel Altinier, MBA

  • BMW Group | Head of Marketing & Sales Services - Region Central and Southeastern Europe

The specialization in Marketing and Sales gave me the background and supported me in the transition from a front office to a back office role. I appreciated the international background and experience of the faculty which was able to mix the latest academic theories with practical and hands on example. The value added of the program has been the possibility to exchange with peers from various backgrounds.

Marketing & Sales curriculum: the practical approach

The curriculum of the MBA in Marketing and Sales is taught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.

Throughout the program, in the hands of renowned professionals, you will learn to

  • manage your brand portfolio,
  • develop effective pricing strategies,
  • blend online & offline touchpoints in an omnichannel communication landscape and
  • reach your customers through the right distribution channels, from online sales to direct sales conversations with your key accounts.

You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.

Where our MBA in Marketing & Sales students work (a selection)

Citibank-logo.jpg hp-logo.jpg nestle-logo.jpg pfizer-logo.jpg rewe-logo.jpg tesla-logo.png

Official degree - Master of Business Administration (MBA)

After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.

WU Executive Academy - accreditations & rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: 

  • Top 20: QS World University Ranking
  • Top 50: Financial Times European Business School Ranking

Choose the MBA in Marketing & Sales if you ...

  • you are commited to transforming yourself to face new career challenges
  • you want to step outside your comfort zone
  • you have an entrepreneurial spirit and want to explore new ways of collaboration & success
  • you believe in yourself and want yourself and your network to succeed.
  • FAQ

    • How can managers with 50-60 hours working time manage the program?

      Completing an MBA program while working is a demanding endeavor. The WU Executive Academy offers flexible options that will enable you to better integrate your studies in your professional and private life.

      Blended learning structures optimize knowledge transfer and make for smooth learning journeys. Access to our e-learning platform allows you to finish your assignments in a flexible way – on your way to work, the lunch break, or during a business trip.

      You can choose between two tracks in the first year of the MBA program (the Business Core): the On-Campus Track or the Hybrid Track. Both tracks consist of seven modules each. If you choose the On-Campus Track, you will complete all modules on site; if you opt for the Hybrid Track, you will travel to the campus for four modules and take the remaining three as synchronous and asynchronous online sessions.

      Choose the On-Campus Track to experience all our campus has to offer as well as a lively on-site exchange with faculty and fellow students at the impressive WU Campus. Alternatively, opt for a mix of classes on site of the WU Campus (4x) and online teaching (3x) in the Hybrid Track, which will let you benefit from mutual exchange and networking on site while simultaneously saving you days off from work and money as three of the modules will not require travel to and from the campus.

    • How are students evaluated during the MBA?

      • Participation in class: Students are continuously evaluated during classroom discussions and video conferences. Every contribution, whether written or spoken, is taken into account.
      • Individual assignments: Students are asked to participate in quiz questions, individual assignments or evaluated homework.
      • Group assignments: As part of a small team, students must prepare presentations, research papers or papers.

Financing your executive education

Scholarships and financial advice to help you achieve your goals.

8 reasons for the WU Executive Academy

We provide everything you need for today´s challenges in the business world.

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