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MBA in Marketing and Sales | Professional MBA Program

Brochure

MBA Marketing & Sales
Master your customers. And delight them.

Brochure

MBA Marketing & Sales
Master your customers. And delight them.

MBA in Marketing and Sales Program

ⓘ Covid-19: Currently, we are offering modules in a hybrid format, i.e. in-class teaching with simultaneous online participation for those students who are facing travel restrictions.

Marketing & Sales join forces

Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. Companies that shape markets know how to inspire their customers through an effective interaction of marketing and sales and thus to leverage unused business potential.

Immediately applicable expertise & key tools

With the MBA in Marketing & Sales, you will expand your strategic and operative competencies in marketing and sales and are thus ideally positioned to meet functional and cross-border challenges. Together with our experts from the world's leading universities and companies, you will bring your Marketing & Sales Toolbox up to date and exchange practical experience with your fellow students.

Target group

Marketing and/or sales executives and specialists for whom an MBA is the next step in deepening and updating their knowledge.
Successful managers and experts who see their future in marketing or sales and therefore seek the necessary expertise.
Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

What can the MBA in Marketing & Sales offer you?
- Real-Life Content
  Real-Life Content
  
  You bring your business challenges to class for discussion
  
  International residency (USA), real-life cases and exclusive company visits
  
  Apply your newly acquired knowledge directly to your job
- Global Network
  Global Network
  
  Over 4,500 members from over 85 nations
  
  Online student and alumni platform
  
  Local community chapters
  
  Exclusive events and services
  
  A great resource for company insights and exchange
- Personal Development
  Personal Development
  
  Career Accelerator Program
  
  Personal skills training
  
  Career workshops
- Blended Learning
  Blended Learning
  
  Compact format with 18 months duration
  
  Lectures in the classroom and through our online learning platform
- International Faculty
  International Faculty
  
  Faculty members from top universities around the globe, e.g. WU Wien, IE Business School, University of St. Gallen, SDA Bocconi
  
  Acclaimed experts and research leaders
  
  Guest speakers from top corporations, e.g. Microsoft, Rewe, Google

Thomas Hensellek, Professional MBA Marketing & Sales

Thomas Hensellek, MBA

Marketing Director | Iglo | Österreich

This program is for professionals who want to succeed in the dynamic field of marketing and sales. It prepares you for current and future challenges, generate fresh ideas, and helps you improve your leadership skills.

Marketing & Sales curriculum: the practical approach

The curriculum of the MBA in Marketing and Sales is taught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.

Throughout the program, in the hands of renowned professionals, you will learn to

manage your brand portfolio,
develop effective pricing strategies,
blend online & offline touchpoints in an omnichannel communication landscape and
reach your customers through the right distribution channels, from online sales to direct sales conversations with your key accounts.

You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.

Where our MBA in Marketing & Sales students work (a selection)

Official degree - Master of Business Administration (MBA)

After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.

WU Executive Academy - accreditations & rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings:

Top 20: QS World University Ranking
Top 50: Financial Times European Business School Ranking

Choose the MBA in Marketing & Sales if you ...

you are commited to transforming yourself to face new career challenges
you want to step outside your comfort zone
you have an entrepreneurial spirit and want to explore new ways of collaboration & success
you believe in yourself and want yourself and your network to succeed.

FAQ
- How many hours per week do I have to plan for studying?
  
  How many hours per week do I have to plan for studying?
  
  On average, our students spend about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
- How can managers with 50-60 hours working time manage the program?
  
  How can managers with 50-60 hours working time manage the program?
  
  Although our MBA program is challenging, it is designed for working executives. That's why students can access our online forums from their smartphones or tablets, giving them the flexibility to manage their workloads on the go, whether they're on their way to work, on a lunch break, or traveling around the world.
- How are students evaluated during the MBA?
  How are students evaluated during the MBA?
  
  Participation in class: Students are continuously evaluated during classroom discussions and video conferences. Every contribution, whether written or spoken, is taken into account.
  
  Individual assignments: Students are asked to participate in quiz questions, individual assignments or evaluated homework.
  
  Group assignments: As part of a small team, students must prepare presentations, research papers or papers.