MBA in Marketing and Sales Program

Marketing & Sales join forces

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. 

Immediately applicable expertise & key tools

The Professional MBA Marketing & Sales students get to know the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales. 

Target group

• Marketing and/or sales executives and specialists for whom an MBA is the next step in deepening and updating their knowledge.
• Successful managers and experts who see their future in marketing or sales and therefore seek the necessary expertise.
• Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

Marketing & Sales curriculum: the practical approach

The curriculum of the MBA in Marketing and Sales is taught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.

Throughout the program, in the hands of renowned professionals, you will learn to

• manage your brand portfolio,
• develop effective pricing strategies,
• blend online & offline touchpoints in an omnichannel communication landscape and
• reach your customers through the right distribution channels, from online sales to direct sales conversations with your key accounts.

You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.

Where our MBA in Marketing & Sales students work (a selection)

Official degree - Master of Business Administration (MBA)

After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.

WU Executive Academy - accreditations & rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: 

• Top 20: QS World University Ranking
• Top 50: Financial Times European Business School Ranking

Choose the MBA in Marketing & Sales if you ...

• you are commited to transforming yourself to face new career challenges
• you want to step outside your comfort zone
• you have an entrepreneurial spirit and want to explore new ways of collaboration & success
• you believe in yourself and want yourself and your network to succeed.