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MBA in Marketing and Sales Program
ⓘ Covid-19: Currently, we are offering modules in a hybrid format whenever possible, i.e. in-class teaching with simultaneous online participation for those students who are facing travel restrictions.
Marketing & Sales join forces
Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. Companies that shape markets know how to inspire their customers through an effective interaction of marketing and sales and thus to leverage unused business potential.
Immediately applicable expertise & key tools
With the MBA in Marketing & Sales, you will expand your strategic and operative competencies in marketing and sales and are thus ideally positioned to meet functional and cross-border challenges. Together with our experts from the world's leading universities and companies, you will bring your Marketing & Sales Toolbox up to date and exchange practical experience with your fellow students.
Target group
- Marketing and/or sales executives and specialists for whom an MBA is the next step in deepening and updating their knowledge.
- Successful managers and experts who see their future in marketing or sales and therefore seek the necessary expertise.
- Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.
Real-Life Content
- You bring your business challenges to class for discussion
- International residency (USA), real-life cases and exclusive company visits
- Apply your newly acquired knowledge directly to your job
Global Network
- Over 4,500 members from over 85 nations
- Online student and alumni platform
- Local community chapters
- Exclusive events and services
- A great resource for company insights and exchange
Personal Development
- Career Accelerator Program
- Personal skills training
- Career workshops
Blended Learning
- Compact format with 18 months duration
- Lectures in the classroom and through our online learning platform
International Faculty
- Faculty members from top universities around the globe, e.g. WU Wien, IE Business School, University of St. Gallen, SDA Bocconi
- Acclaimed experts and research leaders
- Guest speakers from top corporations, e.g. Microsoft, Rewe, Google
Manuel Altinier, MBA
- BMW Group | Head of Marketing & Sales Services - Region Central and Southeastern Europe
The specialization in Marketing and Sales gave me the background and supported me in the transition from a front office to a back office role. I appreciated the international background and experience of the faculty which was able to mix the latest academic theories with practical and hands on example. The value added of the program has been the possibility to exchange with peers from various backgrounds.
Marketing & Sales curriculum: the practical approach
The curriculum of the MBA in Marketing and Salesis taught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.
Throughout the program, in the hands of renowned professionals, you will learn to
- manage your brand portfolio,
- develop effective pricing strategies,
- blend online & offline touchpoints in an omnichannel communication landscape and
- reach your customers through the right distribution channels, from online sales to direct sales conversations with your key accounts.
You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.
Where our MBA in Marketing & Sales students work (a selection)
Official degree - Master of Business Administration (MBA)
After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.
WU Executive Academy - Accreditations & Rankings
The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings:
- Top 50: Financial Times European Business School Ranking
- Top 20: QS World University Ranking
Choose the MBA in Marketing & Sales if you are ...
- a Marketing/Sales executive and specialist for whom an MBA is the next step in deepening and updating their knowledge
- an owner of a small and medium-sized enterprise who wants to optimize your sales and marketing activities
- a manager who wants to develop best practices for your family business or intend to join the family business
- a manager or expert with a successful career in other areas, but who sees your future in marketing or sales and therefore seek the necessary expertise
- an entrepreneur who wants state-of-the-art marketing and sales know-how to better position your business
How are students evaluated during the MBA?
- Participation in class: Students are continuously evaluated during classroom discussions and video conferences. Every contribution, whether written or spoken, is taken into account.
- Individual assignments: Students are asked to participate in quiz questions, individual assignments or evaluated homework.
- Group assignments: As part of a small team, students must prepare presentations, research papers or papers.
If I've been working in marketing or sales for a long time, does this specialization add value?
Yes, definitely.
Based on your experience, you can make optimal use of the modules to complement and expand your practical experience with professional content, discuss your current challenges together with the faculty, and learn from the experiences of your fellow students.
You will benefit from the diversity of your peer group from different countries, industries and companies and thus expand your own portfolio of possible solutions to current and future challenges in marketing and sales.
How many hours per week do I have to plan for studying?
On average, you should plan on spending about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
What are the differences to the Professional MBA Digital Transformation & Data Science program?
Transformation & Data play a central role in both specializations.
The Professional MBA Marketing & Sales uses data to optimize all activities around the customer, from the transformation of business models, to the tailored customer journey across all channels, to optimal sales support and sales performance.
The Professional Digital Transformation & Data Science looks at business data in general - what insights, predictions and measures can be derived from it for a wide range of business issues, and how can data-driven digital transformation be enabled in the company.
So how to make the decision? By considering what role you see yourself playing in dealing with data in your professional future.
I have no prior experience in Marketing or Sales, but would like to move into this field. Will I be able to connect with the marketing and sales experts in my class?
Of course, there is no better way to learn than from those who have professional experience in Marketing or Sales. On the other hand, your colleagues will benefit from your fresh perspective on Marketing & Sales topics and your own professional background. A win-win situation - you bring new perspectives and broaden your spectrum in Marketing & Sales theory and practice.
Read more about the experiences of our alumni here:
- Career Story Anastasia Yushkova | The trained journalist founded a company in the field of virtual reality after her MBA studies.
- Career Story Evgenia Ostrovskaya | The software developer is now responsible for the business field development of KiwiSecurity in Europe & Africa.
