MBA in Marketing and Sales Program

Marketing & Sales join forces

Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. Companies that shape markets know how to inspire their customers through an effective interaction of marketing and sales and thus to leverage unused business potential.

Immediately applicable expertise & key tools

With the MBA in Marketing & Sales, you will expand your strategic and operative competencies in marketing and sales and are thus ideally positioned to meet functional and cross-border challenges. Together with our experts from the world's leading universities and companies, you will bring your Marketing & Sales Toolbox up to date and exchange practical experience with your fellow students.

Target group

• Marketing and/or sales executives and specialists for whom an MBA is the next step in deepening and updating their knowledge.
• Successful managers and experts who see their future in marketing or sales and therefore seek the necessary expertise.
• Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.

Marketing & Sales curriculum: the practical approach

The curriculum of the MBA in Marketing and Sales is taught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.

Throughout the program, in the hands of renowned professionals, you will learn to

• manage your brand portfolio,
• develop effective pricing strategies,
• blend online & offline touchpoints in an omnichannel communication landscape and
• reach your customers through the right distribution channels, from online sales to direct sales conversations with your key accounts.

You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.

Where our MBA in Marketing & Sales students work (a selection)

Official degree - Master of Business Administration (MBA)

After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.

WU Executive Academy - accreditations & rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: 

• Top 20: QS World University Ranking
• Top 50: Financial Times European Business School Ranking

Choose the MBA in Marketing & Sales if you ...

• you are commited to transforming yourself to face new career challenges
• you want to step outside your comfort zone
• you have an entrepreneurial spirit and want to explore new ways of collaboration & success
• you believe in yourself and want yourself and your network to succeed.