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Executive MBA Digital Transformation & Data Science
20th Anniversary Early Bird Bonus
-10% granted on tuition fee for applications received by March 31, 2025
Transform businesses with digital innovation
Digital transformation and data science have become indispensable in today's rapidly evolving business landscape. Every corner of the business world is undergoing a profound shift due to digitization. While established market leaders face disruption from innovative newcomers, bold initiators are discovering new and highly rewarding prospects.
Whether you view this as an exciting opportunity or a formidable challenge, our Executive MBA Digital Transformation & Data Science is here to empower you. Explore our EMBA program and equip yourself with the essential tools and strategies required to not only navigate the digital challenges but also to drive transformative growth within your organization.
This Executive MBA program is your gateway to seizing the full potential of digital transformation and data science. It will help you to shape a brighter future for your business. Embrace the change, and let's embark on this journey together!
Anna Zink, MBA
- Management Consultant | Accenture
My MBA in Digital Transformation & Data Science gave me the three things that I had hoped for: state-of-the-art knowledge & skills, insights into different industries, and a network of professionals. Above that, it provided me with a different perspective on my career & opportunities, my personal development and what leadership means in today's world.
Exciting hot topics on the corporate agenda
Digitization, digital transformation, data science, big data, and disruption are at the forefront of corporate agendas worldwide. The fast-paced evolution of these technologies is reshaping industries and driving innovation in ways we couldn't have imagined. At our Executive MBA Digital Transformation & Data Science program, we're committed to preparing you for this exciting landscape. Our comprehensive curriculum is designed to provide you with a deep understanding of these transformative technologies and arm you with a diverse set of management tools to thrive in this dynamic environment.
What sets our program apart is the strong connection we forge between management knowledge and digitization processes. We believe in a hands-on approach that enables you to bridge the gap between theory and practical application, empowering you to navigate the ever-increasingly digitized world with confidence.
So, if you're ready to embark on a journey that equips you with the insights and skills necessary to not only keep up but excel in the era of digital transformation and data science, look no further. Join us, and let's shape the future together. Your path to success in this rapidly evolving landscape begins here.
High flexibility
Flexibility of our Executive MBA Digital Transformation & Data Science is the key to tailoring your learning experience to your unique needs. We understand that your journey may require different paths, and we're here to accommodate that.
With our Executive MBA program, you have the freedom to choose the learning intensity and program duration that suits you best. You can opt for the standard-length program, or if you're looking for a more accelerated path, our compact one-year version is also available. What's more, we offer the flexibility to start with our compact programs e.g. in Data Science or Digital Transformation and later decide to expand your horizons by participating in the remaining MBA courses to earn an Executive MBA degree from a leading university.
The decision is entirely in your hands. We empower you to create a learning journey that aligns with your goals and aspirations. Your educational path should be as unique as you are, and we're here to support your choices every step of the way.
Multiple networking opportunities
This setup significantly enhances your networking opportunities. You'll not only connect with your Executive MBA program peers but also have the chance to network with experts from the Digital Transformation or Data Science courses. These diverse connections hold immense career value.
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Andreas Lederer
- Founder of ADVANTAGE AI | MBA Digital Transformation & Data Science
- Class of 2021-2022
As the founder of an AI agency and a social scientist, my MBA in Digital Transformation & Data Science propelled my understanding of the data economy and the vast potential of AI. This transformative program provided technical mastery in machine learning and opened entrepreneurial doors in the rapidly evolving digital landscape. Condensing the program into an intense, year-long journey enriched my learning and deepened my expertise. More than just a course, this MBA was a launchpad for leading impactful digital transformation with groundbreaking technologies.
Content
The Executive MBA Digital Transformation & Data Science comprises 5 key parts: the „Business Core”, a comprehensive “Data Science” course (incl. a Data Science project) spanning 12 days, a “Digital Transformation” course lasting 4 days, an 1-week “International Immersion”, and one elective.
What's exciting is that you have the power to shape the content of your MBA. We offer a diverse array of electives for you to choose from, catering to your specific interests. Some focus on strategic aspects, while others delve into technical depths. Among our current offerings include Blockchain Transforming Business, Organizational Design & Agile Leadership, or Data Governance.
Furthermore, you have the flexibility to decide the timing of various modules, giving you control over the intensity and duration of your Executive MBA. Your academic journey is in your hands, allowing you to tailor it to your unique goals and preferences.
Study your own project
This is the ultimate hands-on experience for our students. They are invited to present a dataset and to pitch their own business challenge or innovative idea. With the guidance of a dedicated project coach, students will work in groups on a project plan for a chosen data science project. They will learn to set up a project from scratch, covering every aspect from creating a detailed project report to utilizing cutting-edge tools and methods. Our students will dive into testing, deliver final presentations, and explore the full data science lifecycle.
Gain practical skills & knowledge to confidently lead a project to success. Join us and transform your project ideas into reality!
Examples of data science projects:
- “Predicting Customer Churn in a B2B Business”
- “Finding the most valuable donors”
- “NLP for jobs”
- “A Pass/Fail Image Classifier Project: Underfill Disposing Process Control”
- “Comparing & Back Testing Trading Strategies Based on Sentiment & Technical Analysis”
Target group
- Managers, business or data analysts who want to acquire a technical expertise on how to set up the structures and processes that will help them make use of data in their projects. This will help bridge the gap between understanding the business challenges and technical solutions for more successful outcomes for the team and organizations.
- IT professionals, engineers or experts from the technical field who want to move to a management position and thus need to enhance their leadership skills and gain a good understanding of the general management topics.
- Executives who want to on the one hand update their leadership and business know-how and on the other hand need to learn the potential use of data and how it can be used effectively and efficiently.
- Professionals who want to acquire a systematic business education and gain an understanding of how data can be used and the role it plays.
Please note that coding skills are not required!
Official Degree - Executive Master of Business Administration
After completing the program you will graduate with the academic title "Executive Master of Business Administration (EMBA)" from the WU Vienna University of Economics and Business.
WU Executive Academy: Accreditations & MBA-Rankings
The WU Vienna University of Economics and Business is one of Europe's leading universities and can look back on over 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings:
Top 40: QS World University Ranking
Top 45: Financial Times European Business School Ranking
Real-Life Content & Practical Applications
- You bring your business challenges to class for discussion
- Real life cases and exclusive company visits
- Immediate applicable expertise & key tools to have better strategic foresight
- Study your own data science project
Global Network
- Over 6,500 members from approx. 100 nations
- Online student and alumni platform
- Local community chapters
- Exclusive events and services
- A great resource for company insights and exchange
Personal Development
- Career Accelerator Program
- Personal skills training
- Career workshops
Blended Learning
- Compact format with 18 or 12 months duration
- Lectures in the classroom and through our online learning platform
International Faculty
- Faculty members from top universities around the globe, e.g. Carlson School of Management, WU Vienna, INSEAD, Tel Aviv University, ECSP
- Acclaimed experts and research leaders
- Guest speakers from top corporations, e.g. TechQuartier, Mostly AI, Management Results Consulting
"Digi-Winner" Grant
Did you know that you can receive the "Digi-Winner" grant up to € 5,000 for this program? The "Wiener Arbeitnehmer*innen Förderungsfonds (Waff)" is subsidizing this program. More information and conditions on the grant.
How many hours per week do I have to plan for studying?
On average, you should plan on spending about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
How can managers with 50-60 hours working time manage the program?
Completing an MBA program while working is a demanding endeavor. The WU Executive Academy offers flexible options that will enable you to better integrate your studies in your professional and private life.
Blended learning structures optimize knowledge transfer and make for smooth learning journeys. Access to our e-learning platform allows you to finish your assignments in a flexible way – on your way to work, the lunch break, or during a business trip.
You can choose between two tracks in the first year of the Executive MBA program (the Business Core): the On-Campus Track or the Hybrid Track. Both tracks consist of seven modules each. If you choose the On-Campus Track, you will complete all modules on site; if you opt for the Hybrid Track, you will travel to the campus for four modules and take the remaining three as synchronous and asynchronous online sessions.
Choose the On-Campus Track to experience all our campus has to offer as well as a lively on-site exchange with faculty and fellow students at the impressive WU Campus. Alternatively, opt for a mix of classes on site of the WU Campus (4x) and online teaching (3x) in the Hybrid Track, which will let you benefit from mutual exchange and networking on site while simultaneously saving you days off from work and money as three of the modules will not require travel to and from the campus.
How are students evaluated during the Executive MBA?
- Participation in class: Students are continuously evaluated during classroom discussions and video conferences. Every contribution, whether written or spoken, is taken into account.
- Individual assignments: Students are asked to participate in quiz questions, individual assignments or evaluated homework.
- Group assignments: As part of a small team, students must prepare presentations, research papers or papers.
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