Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. Companies that shape markets know how to inspire their customers through an effective interaction of marketing and sales and thus to leverage unused business potential.
With the MBA in Strategic Marketing & Sales, you will expand your strategic and operative competencies in marketing and sales and are thus ideally positioned to meet functional and cross-border challenges. Together with our experts from the world's leading universities and companies, you will bring your Marketing & Sales Toolbox up to date and exchange practical experience with your fellow students.
Manuel Altinier, MBA
The specialization in Strategic Marketing and Sales gave me the background and supported me in the transition from a front office to a back office role. I appreciated the international background and experience of the faculty which was able to mix the latest academic theories with practical and hands on example. The value added of the program has been the possibility to exchange with peers from various backgrounds.
The curriculum of the MBA in Strategic Marketing & Sales is thaught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.
Throughout the program, in the hands of renowned professionals, you will learn to
You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.
After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.
The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on over 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings:
#1 in Austria: Industriemagazin MBA-Ranking
Top 40: QS World University Ranking
Top 45: Financial Times European Business School Ranking
Based on your experience, you can make optimal use of the modules to complement and expand your practical experience with professional content, discuss your current challenges together with the faculty, and learn from the experiences of your fellow students.
You will benefit from the diversity of your peer group from different countries, industries and companies and thus expand your own portfolio of possible solutions to current and future challenges in marketing and sales.
On average, you should plan on spending about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
Transformation & Data play a central role in both specializations.
The MBA Strategic Marketing & Sales uses data to optimize all activities around the customer, from the transformation of business models, to the tailored customer journey across all channels, to optimal sales support and sales performance.
The MBA Digital Transformation & Data Science looks at business data in general - what insights, predictions and measures can be derived from it for a wide range of business issues, and how can data-driven digital transformation be enabled in the company.
So how to make the decision? By considering what role you see yourself playing in dealing with data in your professional future.
Of course, there is no better way to learn than from those who have professional experience in Marketing or Sales. On the other hand, your colleagues will benefit from your fresh perspective on Marketing & Sales topics and your own professional background. A win-win situation - you bring new perspectives and broaden your spectrum in Marketing & Sales theory and practice.
Read more about the experiences of our alumni here: