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Panoramic view of the Puente de la Mujer in Buenos Aires at sunset. The modern suspension bridge spans a calm river, with skyscrapers and cranes in the background under a clear sky. Pedestrians can be seen on the bridge. - WU Executive Academy ©WU Executive Academy

Doing Business in Latin America

The International Immersion of the Global Executive MBA focused on providing a solid understanding of the business environment of the first and the third largest economies in Latin America and the Caribbean: Brazil and Argentina. The students gained understanding of the main characteristics of the two economies and the evolution of their main indicators. As emering markets, the two countries are influence by a multitude of factors - governmental and political on the one side, and cultural on the other side.

The International Immersion aimed to develop competencies in evaluating business opportunities in emerging markets, while mitigating economic, business and political risks. As the two biggest countries in South America, Argentina and Brazil can be a great example for the main cultural and political characteristics of Latin America, that need to be taken into consideration when thinking about entering markets in the region. The International Immersion gave deep insights into business practices and the economic strengths and weaknesses of the region and their leading companies.

Aerial view of a densely populated urban landscape with numerous high-rise buildings. A striking dome and the twin towers of a large cathedral can be seen in the foreground. The skyline lies beneath a hazy sky.-WU Executive Academy ©WU Executive Academy
Sao Paulo, Buenos Aires, Santiago de Chile - Latin Americas cities have much to offer.

Discovering Vast Differences Between the Academic World and Everyday Life

Visiting modern universities, listening to expert talks and speaking to local entrepreneurs and business managers, students experiences the big challenges countries in Latin America, like Argentina or Brazil, are facing: skyrocketing inflation, large disparities in wealth and a weak currency. The International Immersion allowed students to view and experience these conditions, which are often foreign to Western business people, firsthand and learn how local entrepreneurs deal with the particularities of the market.

A group of people are sitting in a multi-storey classroom and talking. Some are sitting, others are standing. The room has large windows with a view of trees. There are name tags on the tables, and some people are wearing name tags.-WU Executive Academy ©WU Executive Academy
Modern universities cast a progressive, affluent image on Latin America, although wealth distribution in its countries is highly inequitable.

Academic Sessions and Business Presentations

The International Immersion offered a mix of academic sessions at FGV Sao Paulo and IAE Business School in Buenos Aires and visits of companies in many diffrent sectors, ranging from the travel industry to the energy sector.

A group of people in formal dress stand in rows in a wooden conference room and look into the camera. Behind them is a large screen, with an open laptop in the foreground. The lighting highlights the group with purple accents.-WU Executive Academy ©WU Executive Academy
Academic sessions with Professors and industry experts gave theoretical insights into how to do business in Latin America.

Cultural Immersion Into the Heart of Latin America

Besides the academic and business aspects of the International Immersion, the students experienced the cultural side of Latin America with a Tango evening with dancing lessons, dinner and showdancing, and with a tour at Morumbi Stadium, one of the largest football stadiums in South America.

A group of people pose for a photo in front of a mural with various faces. An emblem with the letters "SPFC" can be seen in the background. The group consists of men and women, some standing, others squatting.-WU Executive Academy ©WU Executive Academy
The students experience a touch of football euphoria at the Morumbi Stadium.

Request your International Immersion info pack now and discover the global MBA experience!