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Company Visit Brauerei Göss - The Green Brewery


Take a close look on one of Austria’s best practice examples with regard to sustainability.

This company visit brings you to the green brewery Göss, worldwide No.1 in CO2 neutral production. Get insights how Brau Union treats and lives sustainability and has therefore recently won the Energy Globe Award and the Green Brand Austria.

Logo Brau Union

„Selling smart, selling greener“.


Driven by consumers’ demand for “green” beer, it is a pioneer in sustainable brewing. The brewery uses electricity from hydropower, biomass district heating, solar thermal energy and a newly-built beer grain fermentation plant.  It aims to become the first major brewery in the world to produce beer using only renewable energy and reduce its fossil fuel CO2 emissions from the process to nearly zero – this is worldwide No.1.

As the largest brewing group in Austria, Brau Union is aware that there is a major responsibility to society, our customers, consumers and employees. Beer is a natural product and is made from raw materials, which in turn, require an intact environment. For this reason Brau Union has a particularly strong commitment to protecting the environment and fighting climate change.


Gabriela Maria Straka heads the Department of Corporate Affairs and Sustainability at Brau Union Austria, which owns the Green Brewery Göss and is part of the Heineken Group. She is member of the Steering Committee of the UN Global Compact and shapes the SDGs Sustainable Development Goals in Austria. She is alumna of the Global Executive MBA program and will tell us more and guide through a beer tasting.

A landscape with the Gösser brewery central in it

Take this opportunity and mingle with students of the current Professional MBA Marketing & Sales.


As seats are limited (in the bus), we  ask you to register as soon as possible and latest by September 10.


Short schedule:

07:00 a.m. Meeting point in front of WU Executive Academy
07:15 a.m. Bus leaves for Leoben
09:45 a.m. Arrival at Brauerei Göss, near Leoben
10:00 a.m. Speeches and Q&A  on “Selling smart, selling greener“
12:00 a.m. Tour around the brewery & lunch with beer tasting
14:00 p.m. End of activities at the brewery – bus leaves for Vienna
16:30 p.m. Back at Campus WU

This event is for WU Executive Club members, only.


We will take pictures during the event. These will be used in our online and offline communication activities.

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