ⓘ During Covid-19, all our programs are adapted so remote participation is possible.
Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. Companies that shape markets know how to inspire their customers through an effective interaction of marketing and sales and thus to leverage unused business potential.
With the MBA in Marketing & Sales, you will expand your strategic and operative competencies in marketing and sales and are thus ideally positioned to meet functional and cross-border challenges. Together with our experts from the world's leading universities and companies, you will bring your Marketing & Sales Toolbox up to date and exchange practical experience with your fellow students.
The modular Professional MBA consists of 2 parts: the Business Core modules cover vital economic and business administration expertise alongside up-to-date management and leadership tools and techniques. You'll dive into strategic management, human resources finance and much more. Then you will join the Marketing & Sales specialization and work on digital and analog business models where differentiation, innovation and added value are at the core of our modules.
Thomas Hensellek, MBA
This program is for professionals who want to succeed in the dynamic field of marketing and sales. It prepares you for current and future challenges, generate fresh ideas, and helps you improve your leadership skills.
The MBA in Marketing and Sales is taught by experts and active professionals from the world of Business and Marketing, who transfer their knowledge and experiences directly to students.
Throughout the program, in the hands of renowned professionals, you will learn to
You will participate in an intensive exchange with faculty from leading institutions & experienced practitioners. Engage in knowledge building conversations and practical discussions with our peers from different industries, companies and countries.
After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.
The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings:
On average, our students spend about 15-20 hours per week working on the content. We recommend investing 2-3 hours a day.
Although our MBA program is challenging, it is designed for working executives. That's why students can access our online forums from their smartphones or tablets, giving them the flexibility to manage their workloads on the go, whether they're on their way to work, on a lunch break, or traveling around the world.