A Look at How Technology Is Changing Business Communication for Those With an EMBA Degree

March 22, 2022

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If you’re pursuing management and leadership positions in today’s business world, you can expect to see the impact of technology wherever you look. If you’re considering earning a Global Executive MBA, the skills you develop will prepare you for careers in entrepreneurship, finance, and global business. However, in order to succeed in any of these fields, it’s important to understand the potential that advancements in technology hold for business.

One of the major ways that technology is influencing the operation of modern businesses is by changing how communication is conducted. Customer relations and communication methods are all developing and improving with the use of new devices, software, and applications, and the sooner that businesses can adapt, the better off they will be.

Learn how technology is changing business communication and prepare for a successful future in business management.

Technology Makes Businesses More Accessible to Customers

When it comes to customer relations, the approach of businesses has changed significantly in recent years. Technology has made it possible for businesses to become more accessible to their customers. Through the use of social media, websites, and email, customers can quickly and easily direct their questions to businesses from anywhere in the world in real-time, enhancing their experience with effortless communication. Businesses can also take advantage of bots on their website or social media channels, which can be programmed to direct customers to the information they’re looking for.

After earning your executive MBA, you’ll see technology continue to shape the ways that businesses communicate with their customers, ensuring customer satisfaction through accessibility.

A woman with a headset working on a computer
With technology, customers can communicate with businesses with ease

Internal Communication is More Efficient Than Ever

As the COVID-19 pandemic has shown us, hardly anything is more crucial for a business's internal communication than the use of technology. Thanks to video conferencing tools and communication apps like Zoom, Slack, Google Hangouts and Microsoft Teams, working remotely is possible, enabling companies to hire team members from around the world and enhance the potential for success. With technology, internal communication also takes place in real-time, reducing the risk for errors and improving productivity. Cloud computing technology is also taking internal communication to a new level of efficiency, preventing data from getting lost as a result of network downtime or system reboots. With all of the advantages that technology brings to internal communication, you can be certain that these are changes that are here to stay.

Using AI/ML Technology to Optimize Communication Methods

As the possibilities for implementing Artificial Intelligence (AI) and Machine Learning (ML) technologies expand, businesses are adopting them to improve their communication strategies. In terms of marketing, businesses are always seeking the best ways to get their message across to customers, and with the use of AI and ML technologies, businesses are able to access more information about the effectiveness of their techniques. AI and ML technologies can be leveraged to personalize the user experience when communicating with businesses, analyzing historical data to optimize their experience. Once you enter the business management field after earning your EMBA degree, you’ll get ahead by embracing AI and ML for more effective communication.

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After earning your EMBA degree, you’ll see more businesses adopt AI and ML in order to enhance their communications

Communication is Becoming More Secure

Another significant impact of technology on the business communication front is the added security that it offers. As technology becomes more intelligent, it becomes more secure. In fact, by 2023, businesses are expected to be spending $12.6 billion USD on cloud security, according to a report conducted by Forrester. Prior to the use of end to end encryption, there was always a risk user accounts could be hacked, subjecting an organization’s internal communication to cybersecurity threats. Today, more companies are implementing enhanced security measures in order to ensure that their communication channels remain protected. Initiatives include using both biometric authentication – such as fingerprint or facial recognition – and multi-factor authentication methods on the devices their organizations use to communicate. With secure technology, exchanging sensitive information has become safer, opening up more avenues for how business communication channels can be used in the future.

Are you ready to develop your professional skills through an EMBA program?

Contact WU Executive Academy for more information.

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