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Engagement Part 1 - Visuals
October 19, 2020
LinkedIn Company Tips by Sandra Bichl
As CEO of the career consulting company Career Angels, Sandra Bichl is also an internationally renowned LinkedIn expert - not only when it comes to the optimal design and use of personal profiles (All Star level - personal profiles), but also for LinkedIn pages of companies (corporate profiles). In addition to basic tips that are essential to both personal and corporate pages, Sandra also shares insights that allow companies to be perceived as attractive employers in the world's leading career network.
In this new LinkedIn tip series, Sandra Bichl shares every Monday a new tip to professionally pimp up your own company profile:
Have you reached the 150 follower milestone? It’s time to start engaging with your audience. Here’s part one of our tips – this time the focus is on making your content more attractive to your readers. Humans are visual creatures, so don’t be afraid to use images in your posts. Not only will more people be drawn to your content, but, according to LinkedIn, using pictures also results in a 2x higher comment rate. 3-4 images per post is usually enough, but remember to adjust that number according to the length of the post.Engagement - Visuals
If you’d like to get even more engagement, incorporate videos into your posts. The LinkedIn algorithm favors video content, and could up your engagement five-fold. Keep the videos short and authentic. If you’re feeling brave, you can use the Live Video feature, which could grant you as much as 24x the engagement – although you will have to apply to become a LinkedIn Live Broadcaster. Remember to optimize for mobile, since that’s where a big chunk of your audience is!
For more information about how to make the most out of your LinkedIn page, please click here.