Engagement Part 3 - The Content of Your Content

November 02, 2020

LinkedIn Company Tips by Sandra Bichl

As CEO of the career consulting company Career Angels, Sandra Bichl is also an internationally renowned LinkedIn expert - not only when it comes to the optimal design and use of personal profiles (All Star level - personal profiles), but also for LinkedIn pages of companies (corporate profiles). In addition to basic tips that are essential to both personal and corporate pages, Sandra also shares insights that allow companies to be perceived as attractive employers in the world's leading career network.

In this new LinkedIn tip series, Sandra Bichl shares every Monday a new tip to professionally pimp up your own company profile:

The Content of Your Content

How do you make your content interesting and readable? Worry not, we’ve got you covered!

It may seem obvious, but you’ll have to make sure that your content is original and engaging. Even if you’re re-working something someone has said before, make sure to put your own spin on it.

Spark a conversation, make people compelled to engage with your content, and make sure that they do not regret clicking that follow button. Ask a thought-provoking question or run a contest. Make your audience thirsty for more. And answer all comments to make your followers feel that they really are interacting with you.

To make sure that your content is always relevant, use the Content Suggestions tool. Here, you can discover topics and articles that are trending with your target audience.


Showcase what makes your brand unique. Let your followers get to know your brand, and not only from the business side of things – don’t be afraid to write about your values, goals and mission. Highlight your employees to show the faces behind the brand. And don’t stop at pictures and videos – upload PDFs or PowerPoints to make your posts truly stand out.

One more thing: infographics! According to LinkedIn, they're 300 percent more likely to get shared than other content. Don’t forget to label the infographic clearly with your LinkedIn page as the source, in case it travels outside the platform.

For more information about how to make the most out of your LinkedIn page, please click here.

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