Interested in an MBA in Marketing? Here's how it can help you stay competitive in the global market

February 26, 2019

Get a distinct advantage

Two people with an mba in marketing and sales discussing something
Marketing professionals face a fast-paced and highly competitive global market.

Professionals trying to build their careers in marketing today face a highly competitive global market. As technologies continue evolving and globalization continues to draw markets together, professional marketers need all the advantages they can get in keeping up with the rapid pace of change and staying ahead of their competitors.

An MBA in Marketing from an international school is one of the best ways that professionals can stay competitive, giving them the specific skills, perspectives, connections, and expertise they need to thrive in the global market. Here’s how it could help you.

An MBA in Marketing can ensure your digital skills are up-to-date

New technology has radically transformed the way marketing is done. Consumer data and analytics are allowing marketers to gain a more robust understanding of their customers, even offering the ability to monitor consumer trends in real-time. This has led to increasingly targeted and personalized promotional content, delivered across a wide variety of devices and platforms, many of which did not even exist ten or twenty years ago. These changes are ongoing, as well, meaning that the marketing industry is continually evolving as it gains access to new technologies, and finds novel applications for those that already exist.

An MBA in Marketing allows marketing professionals to update their skill sets and stay on top of the latest tools and trends. With an MBA program, you can learn about the strengths and weaknesses of various marketing and sales metrics, the role of information technology in customer relations, the latest developments in marketing and sales management control, and more. Ensuring that your knowledge of marketing technologies is in line with the cutting-edge of the industry is one of the best ways to stay competitive.

People with an mba in marketing and sales working on a tablet
Staying up-to-date on the most current technology is essential for marketing professionals.

Marketers today face a specific set of challenges with globalization

Technology isn’t the only trend that’s had a major impact on marketing; globalization, too, has dramatically changed the industry. Today’s markets are full of large multinational corporations which require marketing strategies and initiatives that are truly global in scope. This kind of approach can differ significantly from local, regional, or national strategies, and requires both an international perspective and a skill set oriented towards the demands of cross-border marketing. MBA courses in marketing from an international business school can provide just this, giving students a deeper understanding of global markets and the role of marketers within them.

See new perspectives and expand your business network

In addition to updating your technological skills and teaching you about the fundamentals of global markets, an MBA in Marketing can also expose you to a broad range of new perspectives. Professionals studying in international MBA programs come from a wide variety of countries, backgrounds, and industries, giving you access to a wealth of international expertise. This is a great way of enriching and expanding your understanding of international markets and audiences.

MBA school will also allow you to expand your global professional network, making valuable connections with fellow students, alumni, professors, and others. This kind of robust, international professional network can be a rich source of new opportunities and knowledge, and a key element in maintaining your competitive advantage.

Pic of a group of people with an mba in marketing
Connect with professionals from a range of industries, countries, and backgrounds in your MBA courses.

Do you want to stay competitive in the global market?

Contact WU Executive Academy for more information about our MBA marketing and sales program.

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