Whichever team you cheer for, soccer has always been important in Austrian society, and especially in recent years, it has also become a relevant economic factor worldwide. In 2016 alone, the three largest Spanish soccer clubs had a turnover of more than € 1.5 billion, and the German Bundesliga exceeded € 3.5 billion. Clubs generate substantial amounts of their revenue outside their home countries. WU professor Jonas Puck, Academic Director of the Professional MBA Energy Management and Head of the Institute for International Business, has been investigating how soccer clubs can best develop and implement successful internationalization strategies.
Read more about Jonas Puck's study here.
For more information about the Professional MBA Energy Management, click here.