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Make Sure Your Company Page Is Complete

October 05, 2020

LinkedIn Company Tips by Sandra Bichl

As CEO of the career consulting company Career Angels, Sandra Bichl is also an internationally renowned LinkedIn expert - not only when it comes to the optimal design and use of personal profiles (All Star level - personal profiles), but also for LinkedIn pages of companies (corporate profiles). In addition to basic tips that are essential to both personal and corporate pages, Sandra also shares insights that allow companies to be perceived as attractive employers in the world's leading career network.

In this new LinkedIn tip series, Sandra Bichl shares every Monday a new tip to professionally pimp up your own company profile:

Make Sure Your Company Page Is Complete

First things first: make sure your Company Page is complete. To increase your “searchability”, you need to include all necessary information. According to LinkedIn, pages with complete information get 30% more weekly views – you don’t want to miss out on that!

Here a quick checklist:

  • Create a custom URL: just the company name is probably your best bet – it’s easy to memorize and type in manually. It will be the first thing people type in when they want to search for your company.

  • Make a good first impression – take care of the graphics!

  • Make sure that you’ve entered the correct location of your company to avoid any confusion. If you have several office locations, enlist all of them.

  • Don’t forget to fill out the industry, company size, and organization type. All of those increase your searchability and make it more possible for you to reach new audiences.

  • Fill out the description of your company. Let your creative juices flow and use this space to describe the vision, mission, and values of your company. Mention the products and services you offer. Don’t forget to position yourself in the industry and point out clearly what makes your brand different from the others. Don’t get too wordy though – make sure that the text is concise and to the point.

  • Don’t forget to include key words. Use exact industry terminology and all the relevant terms and phrases. This way, search engines will be able to process your Company Page properly.

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Filling out all the information will establish your credibility in the online community and show people that you care about the details. Next time, we’ll show you how to start growing your audience once your page is ready!

For more information about how to make the most out of your LinkedIn page, please click here.

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