Franz Viehböck about his experiences and "Economy of Space”
A recent Financial Times article discusses how more and more business schools are embracing space. In a time of privatized space travel, new programs offer business knowledge to an industry filled with engineers and technical experts. Franz Viehböck, who can look at the topic from both sides, also had his say: as Austria's first and (so far) last astronaut, he has gained space experience himself, and as Chairman of the Board of Berndorf AG, he knows about the importance of leadership and business know-how in the technical sector.
We have summarized the most important insights from Franz Viehböck for you.
I learned a lot, not only as a person but also as a leader. Some aspects are particularly important for business as well:
On the other hand, I myself have benefited from the experience in space travel as a manager:
There has been tremendous momentum in space in recent months with new rocket systems, new internet satellites and private human spaceflight initiatives. In such an environment, there are visionaries and great opportunities to get involved through new business ideas. I like to compare this field with the beginning of the Internet age - a lot of things came into being back then that you just couldn't imagine before. There is a spirit of optimism in the aerospace industry, and that means that with courage and commitment, you can make many things happen. Innovations are highly welcomed and appreciated here - in contrast to many other sectors.
This courage is a factor that is also addressed in executive education. After all, courage does not necessarily mean having to fly into space yourself - it's about entrepreneurial courage, enthusiasm and the ability to overcome setbacks.
Executive education is important as part of lifelong learning. Whether it's about the human psyche or new technologies - such as the Internet back then, IoT, robotics, Web3, etc. - there are constantly new insights that executives should be aware of. Here at Berndorf, we have been doing this very successfully for many years with the WU Executive Academy - in different formats, topics and for different management levels at our company.
One more sentence on HR: When selecting employees and staff, I pay particular attention to how a person's personality fits in with our corporate culture and values.
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