Why "Smarketing" can do more than marketing & sales

June 12, 2019

Prof. Barbara Stöttinger and Dmitry Osokin talk about concerted marketing & sales

Marketing and sales are traditionally viewed as separate, or even in competition with each other. Understanding both, however, is the key to professional success in either industry.

Two people shaking hands
Marketing & Sales should work together instead of competing with each other.

Imagine you are trying to sell an apple. Marketing will tell you the story about the apple, about how it was picked, and how it came to be where it is today. The apple’s identity is as important as the apple itself. Sales, meanwhile, will get you the highest price for the apple, and will make sure that the customer keeps come back to buy more apples.

You can read how important it is to align these two views in the recently published article on BusinessBecause here:


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